Social Networking

Discussion of Social Networking

Aaron Brazell

I Will Not Be Your Twitter Whore

There’s a lot of uptake on Twitter in recent months. The service that allows folks to tell the world what they are doing in 140 charachters or less has become the new playground of marketing types looking for the next big thing. Now let me say that I love Twitter. I love finding out what […]

Aaron Brazell

Yahoo Could Have Owned Social Networking

Get this. Yahoo owns tons of social networking sites. They own MyBlogLog, Flickr and Del.icio.us. They own Upcoming.org. They own Konfabulator, now known as Yahoo! Widgets which is not social networking but adds features for potential social networking applications. They own Jumpcut, the upstart video platform. Yahoo partners with Zillow to provide estimates on real […]

Aaron Brazell

Is MySpace Dead?

Last week, I asked Facebookers “Is MySpace Dead?” The answers were very interesting. There seemed to be as much neutrality as there was bias one way or another. Scott Matthewman says: It still seems to be as busy as ever from where I’m sitting. But the whole customisation thing is reminiscent of late 90’s Geocities […]

Aaron Brazell

Facebook or MySpace?

My Art of War entry the other day caused quite a stir. Notably, it caused a stir with the readers of b5media blog BuzzNetworker where Kevin Palmer, the author who has developed a professional public profile using MySpace takes issue with my sentiments regarding Facebook’s success. He has successfully stirred the pot and many more […]

Aaron Brazell

HP Victory: One Small Step for Bloggers, One Giant Leap for the Blogosphere

The other day I posted about a friend, Thomas, who was caught in a customer service nightmare with HP. I won’t rehash the story as it was told here. In fact, I can tell you that much information was omitted (mostly inadvertently) and I don’t regret the story going to the front page of Digg at all. Sure, the Diggers were horrible in their behavior and I’m making a week out of that topic alone. However, I knew that that would probably happen going in as I watched the Digg numbers climb to the promotion threshold.

However, the point was to get eyeballs at HP and we did. Digg was the means to the end and though it was hard, there was no better way of making sure HP saw the story.

Recapping the story, Thomas misinterpreted the ship date on his HP laptop and did not realize the computer would be shipped on February 28 (today). This set him back but he figured that he could have HP change the shipping method to overnight in order to get the computer before he headed out of town on Monday. In communicating this wish, HP did not in any way accommodate him and in fact, threw up walls to push him off to other departments and representatives.

I made a big deal about that kind of behavior on this blog. To me, customer service does not always say that the customer is always right, but does work with the customer to find a tack that will please, primarily the customer, but also the service provider. In this process, that did not happen.

Aaron Brazell

The Digg Bury Effect

If you’ve got praise for Microsoft. If you endorse Republican policies. If you believe in helping people optimize their website using SEO. If you have anything positive to say about Netscape, Reddit or Yahoo! Suggestions – it’s time to stop relying on Digg for traffic.

Digg has come under increasing fire as they continue to tread deafly through the internet world. Kevin Rose inspires the entire organization to arrogance that carries through to corporate policies and down to the Digg Mob that buries stories it doesn’t like simply because they don’t like them.