Abusing Twitter Direct Messages, Spam and Classlessness

This morning I received a Twitter direct message from the official account for I hate JJ Reddick, one of the best Baltimore sports blogs I know of. I like these guys. I read the blog almost every day and follow many of the writers on Twitter. I live in Baltimore, or as we call it… “Smalltimore”. It’s a small town. You get to know people. You run into them all the time.

(To be fair, I have yet to personally meet any of them, but it’s only a matter of time. Most of the writers are one degree of separation away.)

As a Ravens fan, I am on board with them. I’m a fan. But I’m also a Red Sox fan, which makes for some good-natured rivalry with Orioles coverage. I’m not above a good-natured rivalry and it’s all in fun anyway. Or it’s supposed to be.

The Direct Message was simply:

Can you help me tweet out this link of Machado’s homer from last night? Appreciate it! http://ihatejjr.com/content/manny-machados-game-winning-homer-boston-last-night-was-glorious-gif

There are several things wrong with this DM.

For starters, on the superficial level, I’m a Red Sox fan. Machado’s homerun came against the Red Sox and it proved to be the game winner in the top of the 9th inning. My bio on Twitter is:

Author / Former Austinite / WordPress Developer / Football Fan / Ravens, Red Sox, Longhorns, Terps / Equality and Justice for All

Cut and dry. I label myself as a Sox fan. I tweet about the Sox. It’s obvious I’m a Sox fan. So when asked to spread a link that I don’t like, for fan reasons, I say no.

The second problem with this DM is the abuse angle. It’s a much more fundamental problem than simply a fan rivalry. Whoever sent this DM clearly didn’t know his audience, and it becomes painfully obvious that the account was simply sending a mass DM to all followers for the purpose of driving more traffic to the article. The article is written by a Bernaldo, who I don’t know and am not familiar with. For the sake of not making unnecessary accusations, I’m going to assume he was not the one behind the DM.

This tactic of mass DMming is frowned upon almost universally. The fact that it was to drive traffic, which is directly proportional to ad impressions, makes it spam. This is a much bigger issue than just a fan rivalry.

So I sent this response:

No. I’m a Red Sox fan. Please don’t abuse DM like this… ;)

Note the winky face, the international sign for… “Imma let you finish. I’m not mad, bro”

I also said, ‘Please’.

Within minutes, I receive another DM:

You’re a fucking loser just like your baseball team. Blocked.

And Orioles fans call Red Sox fans classless.

This is a small town. I’m surprised that any publication in this city would respond the way they have as, you know, word gets around. It’s just entirely inappropriate and unprofessional. No skin off my nose, really. However, when it’s pointed out that you made a mistake, complete with a ‘Please’ and winky face, I’d hope that most people would follow up with something more along the lines of: “Whoops. Sorry about that. Didn’t mean to spam you. Hope Machado does it again to your boys tonight”.

But hey, don’t let a little good-natured fan rivalry get in the way of a good money-making traffic push to 4500 of your closest friends?

Facebook Spam Pitches

There’s a new form of social media spamming happening in the name of PR social media relevance. It is the art of the Facebook “tag”.

If you’re fortunate enough, you’ve been hit with this spam a dozen times in the last week. It is shadiness at it’s best and I will not hesitate to out PR individuals or firms, regardless of how much “clout” they have in the social space, if they do this to me again. It will not be automatic, although it might be. You’ve been warned.

The spam is a nifty little trick where you publish an event, group or picture of a product, service or event. Pretty typical Facebook activity, really.

Spamming PR people then use Facebook’s “tag” feature, something that is more in context for photos where you can tag someone that is in the photo and they receive a notification that they’ve been tagged. People like me are tagged in Facebook content where we have no context with the expectation that we will be notified of the content (event, whatever) and will click through and maybe cover their product.

So. Not. Cool.

Facebook, can you please put some granular privacy controls including “Friend groups” and “Group privacy” to allow us to control who can tag us, or rather who can NOT tag us?

Also, it would be fantastic if we could flag inappropriate conten t with cause. I would flag such spam content (which isn’t necessarily spammy, to be clear, just how it is delivered to us is) with the explanation that the content was delivered as a spam PR pitch.

PR firms, shape up. You are not relevant just because you connect with us on Facebook. Give us some credit.