Venture Files founder and former curator, Steven Fisher, wrote a series last year that remains one of the best of its time. Even though he has moved on and is working with Network Solutions, I think it’s as important now (if not more so) than it was last year at this time. This is a […]
June 18, 2008
Marketing Plan Series: Part 4 – Objectives
In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis. The KnowThis web site has a great explanation of the […]
June 9, 2008
Marketing Plan Series: Part 3 – Problems and Opportunities
As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies. Identifying and Maximizing Opportunities […]
May 28, 2008
Marketing Plan Series: Part 2 – Situational Analysis
The Situational Analysis is probably one of the hardest sections you will right because you are essentially laying out how the product will function in various environments and how it will be perceived in the marketplace. Current Product Analysis (if you have an existing product) If you already have existing products/services you should start with […]
May 19, 2008
Marketing Plan Series: Part 1 – Summary
Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of […]
May 16, 2008
Rules for Entrepreneurs: 5 Ways to Avoid Founderitis
What is Founderitis? It is been called “Founders Syndrome” and it is not some type of medical disease but rather a disease that can infect your business if you are not careful. The Wikipedia definition of “Founderitis” is stated as follows: The term “founderitis” or “founder’s syndrome” refers to the unhealthy condition that afflicts many […]