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	<title>Technosailor.com &#187; superpoke</title>
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		<title>I Love Social Networking, But . . .</title>
		<link>http://technosailor.com/2008/11/18/i-love-social-networking-but/</link>
		<comments>http://technosailor.com/2008/11/18/i-love-social-networking-but/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 11:27:58 +0000</pubDate>
		<dc:creator>Aaron</dc:creator>
				<category><![CDATA[Venture Files]]></category>
		<category><![CDATA[sbir]]></category>
		<category><![CDATA[superpoke]]></category>
		<category><![CDATA[web 2.0 expo]]></category>

		<guid isPermaLink="false">http://technosailor.com/?p=4884</guid>
		<description><![CDATA[As the song goes, it don&#8217;t pay my bills. So I signed on with a startup that does. Hopefully, I can do both (time permitting). But talk about two different worlds . . . Hardware, not software. Distinctly un-social (for &#8230; <a href="http://technosailor.com/2008/11/18/i-love-social-networking-but/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://technosailor.com/files/make-haiku3.jpg" alt="make-haiku.jpg" width="350" height="201" class="alignleft frame size-full wp-image-4883" />As the song goes, it don&#8217;t pay my bills.  So I signed on with a startup that does.  Hopefully, I can do both (time permitting).  But talk about two different worlds . . . Hardware, not software. Distinctly un-social (for now). Government, not commercial.  Business, not consumer. And funded, not &#8212; well, self-funded.</p>
<p>I&#8217;m working in semiconductors again (you may recall I <a>cut my teeth</a> there)&#8211; and very next-generation. And managing programs for a company working (for now) on government contracts may not sound sexy. . . but the work we&#8217;re doing is awesome in every sense.  Eons away from the silicon chips found in laptops and phones, what we build is for big power switching.  We&#8217;re talking <em>big.</em></p>
<p>And did I mention that it&#8217;s well funded?  Primarily through <a href="http://technosailor.com/2008/11/03/creative-ideas-for-capital/">SBIR grants</a>, a thought-provoking (read: nondilutive) alternative to VC funding &#8212; even in good times &#8212; if you&#8217;ve got some unique IP.</p>
<p>In times like these, it seems like a godsend.</p>
<p>But my reorientation was (still is, in fact) intense.  It&#8217;s the main reason for my blogging hiatus.  Coming up to speed on nearly a dozen programs.  Managing them using MSFT Project . . . which threw me back onto Windows XP . . . on a Lenovo laptop . . . and got my introduction to (drum roll): Sharepoint!  We social-network app developers spend most of our time trying to make our interfaces intuitive and user friendly &#8212; it&#8217;s about love, not money &#8212; and a company with more money than Croesus creates the most convoluted, nonintuitive and just plane murky interface.  Did they put a sadist in charge of navigation?</p>
<p>Still, I believe it will all be worthwhile.  Why?  Because we&#8217;re working on something that will be a game changer.  In a non-technical word, we&#8217;re building &#8212; inventing &#8212; devices that will be the key enablers of alternative energy systems.  Large scale adaptation of wind, solar, and energy storage systems &#8212; and their efficient connection to the grid &#8212; will absolutely require the kind of super semiconductor devices we&#8217;re producing.</p>
<p>That makes me feel good.</p>
<p>Okay, a paycheck makes me feel good, too.  But I&#8217;m really trying to be deeper here.  It goes back to when I saw Tim O&#8217;Reilly&#8217;s keynote.  Not the one at <a href="http://en.oreilly.com/webexsf2008">Web 2.0 Expo in San Francisco</a> in April.  That was all good times.  But Tim&#8217;s tune changed after that. By <a href="http://en.oreilly.com/webexny2008/">Web 2.0 Expo New York</a> in September, O&#8217;Reilly was downright somber (and news hadn&#8217;t even broken about the financial meltdown).  Global warming. The U.S. losing its edge in science and technology. A growing income gap.  &#8220;And what are the best and the brightest working on?&#8221; he asked, displaying slides of <a href="http://www.allfacebook.com/2007/06/superpoke-application-adds-serious-fun-to-facebook/">SuperPoke</a> on Facebook, and the iPhone application iBeer.  &#8220;Do you see a problem here?&#8221;<img src="http://technosailor.com/files/ibeer1.jpg" alt="ibeer1" width="288" height="209" class="alignright size-full wp-image-4891 frame" /></p>
<p>I did.  In fact, it been brewing (sorry) in me for a while.</p>
<p>I consoled myself saying sure, the best and the brightest should be working on world-changing things . . . good thing I&#8217;m not one of them.</p>
<p>Then, eerily, I was sitting in church, and heard it again.  (A calling?)  Not to get all &#8216;religious&#8217;here . . . but for someone who doesn&#8217;t, ahem, make it every week, last Sunday I was there to hear the <a href="http://en.wikipedia.org/wiki/Parable_of_the_Talents">Parable of the Talents.</a> (I learned, too, that <em>talent</em> originally referred to a unit of weight of silver &#8212; value, as in money, like fractions of shekels).  But the message was clear: <em>it&#8217;s a sin not to use your God-given gifts.</em></p>
<p>I&#8217;ll be doing that.  But I&#8217;ll still be applying some other skills to make the world a better (funner?) place with CHALLENJ.  Just in my off hours.</p>
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