Julia Allison, Brittany Bohnet and Randi Zuckerberg at SXSW 2009

Your SXSW Survival Guide

Next week begins the 2010 edition of South by Southwest (SXSW) with the Interactive and Film festivals. This will be followed in the following week by the legendary music festival. As a veteran of SXSW (This will be my fourth year), let me share my tips from a Pro standpoint. Mind you, these tips are an aggregation of lessons learned over the years. Many new people come every year, and most have no idea what to expect. You can review my SXSW power tips from last year.

Parties

SXSW is known less for it’s sessions and more for its parties. For better or for worse, the best networking and results come out of the parties. It is not a drunk fest like many think it is. Okay, it can be. But generally, it’s just a bunch of industry folks catching up with each other, enjoying the early Texas spring night times, having some drinks, blowing off steam and rebuilding relationships. Good business comes out of good relationships.

Julia Allison, Brittany Bohnet and Randi Zuckerberg at SXSW 2009

As a veteran, I am constantly asked if I can take newbies under my wings and guide them. Let me be unequivocally clear: No. I cannot. I will not. Now that that’s out of the way, understand that there are 10,000 people wandering around for SXSW. There is plenty to do and my agenda won’t be everyone’s agenda. RSVP for any party you think you might go to and blaze your own path.

Alcohol

There are more than enough opportunities for free booze. It is not hard to take advantage of this. It’s also not hard to get drunk and all. Be very careful. Maintain your buzz. Don’t get drunk. If you get drunk, you run a chance of being hungover the next day. That ruins the next day. Then you’re likely to get drunk again the next night. Instead, maintain your buzz. If you absolutely have to get wasted, wait for the last night before you go home (You didn’t get a 7am flight, did you?). It’s much easier to maintain a flatline than to have the up and down effect of multiple drunken nights and the impending hungover day.

Meet People

This is somewhat cliché but I swear, if you come to SXSW looking for someone to introduce you to people, then you’re going to be disappointed. You get out of SXSW what you put into it. Don’t rely on someone else to make your trip productive. Get outside of your industry. Get outside your comfort zone. I’ve heard SXSW described as the one event where the attendees come to see attendees, not speakers. Go meet people. Say hi to Guy Kawasaki. Don’t say hi to Loren Feldman. ;-)

You Can’t Be Everywhere, You Can’t Meet Everyone

So don’t try.

Hotels and Lodging

At this point, it’s too late to get a hotel near the convention center. Rent a car and stay out by the airport, but realize you’ll pay cab fees or the car rental – depending on your choice. While hotels are cheaper, you will make up for it in travel. And it can be darn inconvenient in the evening. If you know people who are going, pay them to sleep on their hotel room floors if you can. It’s uncomfortable but probably worth it. Don’t ask me. I’ve already got similar arrangements.

Anything else? Veterans? More tips to add. Add them in comments below.