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SXSW Protips


This will be my fifth SXSW interactive. It’s also, notably, the first SXSW that I am an Austinite. Since SXSW starts next week, the usual flood of tweets asking for advice or emails asking me to provide tips or asking me to be their guide began. It started earlier this year (back in January) than in years past. I’m chalking that up to the fact that I’m also living in Austin and am expected to “know the ropes”.

Trust me. I do. On Austin and on SXSW.

I’ve got a rant going up on Get Off My Lawn next week. But this post is not a rant. This post is about trying to be helpful to the many attendees coming here without having to commit to coaching each of you. This is my coaching. :-)

There are 18,000 Attendees this Year

That’s right. 18k. That’s more than every other year of interactive and is now the largest of the three SXSW festivals, eclipsing music for the first time and dwarfing film. You can’t meet everyone. Don’t try.

Attendees will be everywhere. They will be at the convention center. At the bar getting a beer during the day. In the Hilton Lobby, a place WP Engine Advisor Ben Metcalfe (@dotBen) posits the following observation:


Sitting in Hilton lobby bar during SxSW is like sitting a safe distance away from the car stuck on the level crossing with the train comingless than a minute ago via YoruFukurou

My point is… people are everywhere. Don’t be in a rush to be someplace. Ever. You’ll miss out on an opportunity.

The Right Place, The Right Time

Continuing that thought, if you’re scheduling your day out, you’re doing it wrong. As my friend Jeremy Wright (@jeremywright) puts it:


@duanebrown most of southby is knowing your options, and then making a choice on the fly.less than a minute ago via TweetDeck

Use your Plancast, Google Calendar, or whatever. Use these tools. Give yourself options. You may have some things that are required items and are non-negotiable (i.e. you’re throwing a party… it’s your party. You better be there). Other times, you just need scaffolding to give you options. Then you make your decisions in real-time. If you plan everything out and try to stick to that plan, you will miss out on opportunities and people.

Anecdotally, because I was in the right place at the right time, I’ve met NBA Dallas Mavericks owner and serial entrepreneur Mark Cuban, former Twitter CEO Evan Williams, Fark.com creator and Chief Looney Officer Drew Curtis just by being at the right place at the right time.

If you rush, you’ll hate SXSW and you’ll miss opportunities.

Hydrate!

I cannot emphasize this practical tip enough. In Austin in early March, you’re going to have warm days (the long-range forecast at this time shows mid-70s most of the time) and cool nights. (We’re also good for a monsoon-like storm at least once… it happens every year). You’re going to be drinking a lot at night. You’re going to be walking a lot during the day. With a bag on your back. Hydrate. And take a 5 hour energy* before you start going to town on booze… you’ll thank me in the morning.

Strategic Locations for Some Random Product that May be Launched on Mar 11

Apple Store – Barton Creek Mall
2901 S. Capital of Texas Hwy
Austin, TX 78746 (map)
Estimated Cab time: 15 mins

Apple Store – The Domain
11410 Century Oaks Terrace
Austin, TX 78758 (map)
Estimated Cab time: 25 mins

AT&T Store
1011 W. 5th St
Austin, TX 78703 (map)
Estimated Cab time: 5 mins

Verizon Wireless
9600 S IH-35
Austin, TX 78748 (map)
Estimated Cab time: 20 mins

You know… just in case.

Food

Go to @peachedtortilla, my favorite food truck in town, and say hi to Eric and Lou. Get some Banh Mi tacos or pork belly sliders. I think they plan to be around Congress and 6th 5th and Colorado but follow them for more details.

Also, on the Saturday of SXSW (Mar 12), Franklin BBQ is opening up a short walk away from the downtown center at 11th just east of I-35. Franklins is somewhat legendary in Austin because of their original restaurant farther north.

Grab the chicken fried steak and a Mexican Martini for lunch at Cedar Door 3 blocks away from the convention center at 2nd and Brazos (behind the Hampton Inn).

Enjoy some Absinthe-based drinks at Peche on W. 4th St in the Warehouse District. It’s a mere 6 blocks and worth it. Don’t ask for vodka. No, really…

Finally

Don’t be a douche. We welcome visitors and want you to enjoy this fine city. Leave it the way you found it. Remember, you are a guest and we have long memories. Tip your bartenders well. Did you hear me… WELL. If it’s an open bar, assume no one is tipping them. Carry some cash for the occasion. Bartenders do remember bad patrons just like patrons remember bad bartenders.

You’re not entitled to anything. Don’t jump party lines or use “Do you know who I am?” lines. No one gives a shit and you look like a prick. Treat people respectfully… Most of you do. Some of you don’t.

And that’s it. Any veterans have some protips to share as well?

* 5 Hour energy tip given by D’Ann Faught :-p

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