Thummit: Food Reviewing Comes to Your Phone

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picture-4Have you ever found yourself sitting in a restaurant and completely turned off by the service you received? Or maybe you experience the best crab cake you have ever had?

Up until recently, the best you could do was go submit your review to sites like Yelp – if you remembered when you got home. Thummit, a Launchbox Digital incubation company based in Washington, D.C. hopes to solve that and similar problems for you using your cell phone.

The idea is simple, and builds on the successes of other mobile companies like Twitter: You send a text message to a designated number with your thumbs up, thumbs down, so-so markup and the service stores that review.

In a demo given to a small group of bloggers in their hip office space in the middle of Chinatown, co-founder Sean Greene outlined use cases where Google local results for pizza in Dupont Circle yields chain blasé such as Pizza Hut and California Pizza Kitchen while Thummit yields much more acceptable results for a foodie in Dupont: Pizza Paradiso, Alberto’s and Anna Maria’s Italian Restaurant.

The service is not open to the public as of yet and there is still a lot of work to be done. The service has been seeded by review content (fair use) from sources like Zagat and other restaurant review sites so new users will not feel like the community is dead.

Socially, the service assumes that as a user, you will get your most use out of it if you have trusted connections of friends and contacts who provide great reviews and might be inline with your own tastes. By cultivating that community and social network aspect, they hope to provide tailor-made results to you based on your preferences and trusted social connections.

Text messaging is the cornerstone, but even that remains to be fleshed out completely.

The usefulness of this service is, of course, the immediacy of mobile and content. I may not be inspired to write something on Yelp when I get home, but I am now and by God, I have a phone! This also takes the web technology aspect of reviews to a new level, further marginalizing the one-way communications of your daily circular’s restaurant reviews.