Transparency happens to be the number one search term for this blog. Don’t ask me how it happened. I’ll simply say that I talk about honesty and transparency quite a bit. The reason is that it is the cornerstone for business and brand. Today at the Interact 2008 conference, AOL founder Ted Leonsis dropped a […]
April 28, 2008
Contrived Transparency
There is way too much talk about transparency going around. Seriously. I’m guilty. Apparently, 40,292 other people are also guilty. Transparency is one of those buzzwords people like to throw around to demonstrate that they’re savvy in the business of social media. If we have a blog, says one marketing strategist at XYZ company, we’ll […]
March 6, 2008
Transparency is a Good Trait to Have for a Startup
Something happened last night that was very, very funny. A number of people showed up at the unofficial PRE MashMeet party. Among those were myself and Ann Bernard of WhyGoSolo who was having a blast taking me to task for yesterday’s post as well as informing me that I didn’t have room to talk about […]