The Aaron Brazell Train Keeps Rolling

This post is quick and dirty. Sort of a braindump of sorts. I just want to get it out there as I’m coming in to land with the WordPress Bible and doing a delicate dance of travel, and final deadlines.

I’m sitting in Orlando International Airport and processing a lot of thoughts. Saturday, I gave my first keynote at IZEAFest which is an event that is, at it’s core, an opportunity for bloggers and online marketers to extend their reach online. My talk was about Influence and is loosely based around the 8 Traits of Highly Effective Influencers post I wrote back in March.

My goal in the keynote was to provide insights that other speakers might shy away from giving because, in general, people like to be coddled and told what they want to hear, not what they need to hear. I knew going into the session that I might ruffle some feathers, but I love the online community so much that I thought it would be a disservice to bring a message that enabled destructive behavior. We don’t need no rockstars, especially rockstars with no substance. What we do need are people who recognize the powerful principles that have made people influencers for thousands of years. There is nothing new under the sun.

I do want to expound on this concept of transparency, a topic I addressed in my keynote. Transparency is absolutely essential, but transparency only makes it easier to see inside. You have to be transparent to sell services, business and trust. However, if the content of your character sucks, then transparency only ensures that the world will see it. Transparency solves no problems if you suck as a person or your product sucks because it just does. It may be better to worry about your DNA then worry about making sure the world can see it. Just saying.

You can see some outtakes here.

There’s been a bit of buzz about the session that you can read too.

IzeaFest 2009 - 55Of course, my new friend Missy Ward made sure I met Murray Newlands: “Oh you need to do an interview with Aaron Brazell!” – I’ll make sure that info is out and about when it happens as well.

In about a week, I’m on my way back to Las Vegas for Blog World Expo and to speak at WordCamp Las Vegas. In case you’re wondering, the topic is a bit clever – Star Wars Quotes: The WordPress Genius They Are (think Yoda’s voice) where I’ll be sharing some guiding principles around WordPress, open source and the community. So if you’re in town for the show, stop by and say hi.

Finally, regarding speaking… I have spoken 28 times in 2009. Universally, I am not paid to speak. In some cases, like with Blog World Expo and IZEAFest, expenses are covered and I’m grateful. Generally, however, they are not. Most of these events are local things and constitute no real travel time, but still impact the timeline I have available for client work, etc.

Beginning in 2010, I’ll be looking to have some sort of fee structure involved with speaking opportunities. While I will always leave the door open for unpaid opportunities where it makes sense, it makes no real sense to do 28 speaking engagements in a year and not get paid for it. I want to provide that heads up as we’re entering the final stretch of 2009 and I’m lining up opportunities for 2010. If you do want me to speak to your company, industry event, or community group, please email me at aaron@technosailor.com so we can start working those details out.

Until then, follow me elsewhere in the interwebz:

WordPress Bible Book Tour

From the moment I announced that I would be writing the WordPress Bible, friends and fans all over the world have been asking me to come to their city to do an event. Clearly, I would love to do such a thing, but without tremendous support it is not in the cards.

However, more recently, as I’ve just reached my 50% writing deadline, I’ve thought more seriously about going on the road next year after the book goes on sale. (It’s slated currently for Feb 22, 2010 and you can pre-order the book now on Amazon for $31.49
– aff).
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So here’s the deal. I am working on a sponsorship that would provide me a vehicle for a round-the-country 2-3 week book tour in late March, early April. I would like to visit 12-15 cities around the U.S. and Canada. Ideally, these are cities where there are a core of WordPress users and, ideally, where there has been a WordCamp (this denotes interest in the topic). Some of these cities might be:

  • Washington, D.C.
  • NYC
  • Boston
  • Toronto
  • Nashville
  • Columbus
  • Chicago
  • Dallas
  • Denver
  • San Francisco
  • Los Angeles
  • San Diego
  • Seattle

Each city needs to have a host who can organize the event, take care of expenses, etc. I would like to be able to host an open bar/reception time as well so sponsors probably need to be raised. Don’t get me wrong, this type of thing is probably not a break-the-bank kind of event. We need a venue (bookstore likely), venue (reception), maybe sponsors, my expenses, and someone to get people out.

If you’re interested in hosting in these or other cities, send me an email at aaron@technosailor.com.

Own Your Travel Itinerary with TripIt

In October 2006, a new service appeared on the web that promised to make it easy to manage all the fine travel details of a trip. As a frequent traveler, I signed up for TripIt in November of 2006, shortly after they launched, and have never looked back.

The concept is really simple. A traveler is headed to Austin, Texas (as I will be for SXSW Interactive in a few weeks). He books his flight on Southwest airlines and gets an email confirmation with ticket reservation, itinerary, etc. Sight unseen, he forwards this email to plans@tripit.com and moves on to reserving his rental car and hotel.

On the backend, TripIt recieves the forwarded confirmation email and knows exactly how to read it into their master database. The email can even be forwarded from an unregistered email address which you can claim later.

The beautiful next step is the organizing of all this information. TripIt sorts your travel plans out into “Trips” and will give you everything in chronological order. This traveler going to SXSW, for instance, has a chronological listing that shows his departing flight, his rental car pickup, his hotel information and his return flight. As a bonus, Tripit gives him a Google Map of the area you’re staying on.

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Now, I don’t like just plugging services for the sake of plugging services. You can go to Mashable if you want to be filled with nonsense. However, TripIt actually is a useful web product, but more than that, it’s a useful mobile product. If you have a smartphone (Blackberry, Treo, iPhone, etc) then TripIt becomes infinitely more useful.

For mobile users, you can access all of your itineraries by browsing to m.tripit.com, something that has become the defacto reference point for all of my travelling and checking in. It literally, if you’re a smartphone user, eliminates the need for a stack of trifolded paper printouts from 6 different reservations.

If you really want to own your travel itinerary and you own an iPhone, consider buying the “TravelTracker – with Tripit” iPhone app. While everything about TripIt is completely free, this app costs $19.99.