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12 May 2009 17 Comments

The Rule of Brand, SEO, Trust and Marketing

Almost five years ago, I started this blog without much idea what was going on. In fact, in many ways, it was an opportunity to pass time at work, in a job that I cared little about and that I was doing little more than doing time with. I setup a WordPress blog, went to [...]

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20 November 2008 Comments Off

Working the Room

I love Gary Vaynerchuk. He is possibly my favorite person in social media. It could be his New York style, or his common sense, practical content.

Gary gets it. He gets it in a way that very few other people, even in social media get it. I believe this stems from a lack of pretentiousness that drives him. He is who he is, and he’s focused solely on “the hustle” – the drive to build his brand and make money.

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26 September 2008 1 Comment

Promises Made, Promises Delivered

Your customer base expects you to do things. They wouldn’t be your customers if not. They expect you to deliver on what you say you can deliver, and they expect you to do it right now. Think about it. You too are a customer and you expect the same thing.

What happens when a company, a campaign, a spouse makes a promise and doesn’t deliver? What happens to the trust? What happens to that relationship?

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