The Invisible Twitter Expert

An interesting controversy on Twitter today. Matt Bacak (Anyone ever hear of him? ““ Exactly) self released a press release calling himself, The Powerful Promoter. “œFirst Facebook, now Twitter. The Powerful Promoter, Matt Bacak, has taken himself to the top of the social media networks yet again, this time beating out 99.9% of the fastest growing site’s members”.

As you would expect, the Twitterverse has not been kind. Scott Baird, describes the reaction in his blog, Matt’s press release states “œAnyone can call their promotional abilities “˜powerful’ but I actually prove that mine are,”. “œThe problem is that this type of ego really contradicts the the overall social media mentality which is basically “œIt’s not about you, it’s about the overall community”.

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You can see the backlash through Twittersearch. Bacak has been called the Biggest Douche in Social Media and 232 people have dugg the article with 69 comments at this time. Jamie Scheu described the situation well on his blog, Promote Your Way to Irrevocable Personal Humiliation.

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As humiliating as this situation may be, it points out the problem with our obsession with keeping score. Matt Bacak wrote a press release because he got a high Twittergrader score.

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How does a guy who follows just 32 people with 1500 updates and most importantly, no one knows, get such a high score? As you can see, Bacak is so memorable that real Top Twitterer, Aaron Brazell, calls him Joe. Maybe the wizards at Twittergrader need to go back to Hogwarts. How can you give a person that no one on Twitter knows a 99.9! Aside from the grade inflation or algorithm problems, I think what the Invisible Twitter Man points out is the problem with ego and score obsession in social media. Hopefully, we can get back to Scott Baird‘s point and let social media be about the overall community.

Social Media Quagmire

What happens when you build your business around a technology that disappears overnight? What happens when you build a client base, a pool of prospective clients or an otherwise niche demographic that is dependent on some other third party?

Many times it works out. Effective consultants have built their business on less than reliable third party access. However, there is an inherent risk that your way of life can change without any influence from you.

While Pownce has announced they are closing their doors (And we don’t really believe anyone outside of the Pownce four-some have built any kind of living around the microblogging service), I wonder what it would do to businesses built on the premise of Pownce availability?

The same goes for Twitter, where people have made an entire consultation around the use of Twitter. But what happens when Twitter goes away (and Twitter will go away at some point, undeniably without consultation with these consultants building their business on its existence)?

What happens when you as a consultant are hired to provide surefire, highly effective social media routines that will have a 95% possibility for 3-6 month positive effect on the growth and you recommend Twitter? And Twitter becomes 80% unreliable for an entire month, as it did in June and July?

What happens in a dying economy when companies want real returns and all you can give them is conversations with potential clients, and you have no solid way to convert those conversations into real customers?

Food for thought…

Indecency in Common Areas (or how Twitter advertising schemes will get you canned)

The National Mall in DC is a fantastic place for everyone. It is often bustling with tourists from around the United States and around the world. The draw of taxpayer-supported Smithsonian museums, wide open space for people to walk, or eat, or socialize and beautiful scenery of the center of American government keeps the area bustling all the time.

The National Mall, much like the Roman forum where people came to freely exchange ideas and thoughts without pretense, is a public space that is open to anyone doing just about anything. However, there are certain things that are certainly not welcome on the mall. Without a license, you’re generally not allowed to sell things. You’re not allowed to, without license, setup your own sound system and hold a concert of some sort. You’re not allowed to have sex, or perform other activity considered “indecent”.

Twitter is that forum, that National Mall. It is a beautiful thing that allows for the free exchange of ideas and views. People converse and challenge each other. They unite behind causes, events and people. It’s great. However, recently, several “indecent” examples have cropped up. Specifically, with monetization of Twitter. Monetization of Twitter, depending on how it’s done, is polluting the common area. It is an obscene money grab, and I’m tired of it.

For instance, there is Magpie that will automatically insert a tweet into your tweet stream every 5 messages. The only disclosure is a #magpie hashtag. Josh Catone calls it a “terrible idea” saying:

You could find yourself shilling for something you’d rather not be. Unlike Google AdSense or other forms of display advertising, tweets that go out to your followers coming with your name attached and your implicit endorsement.

Right, no.

Twittad is less intrusive, and has less potential of affecting the Twitter community. With this model, advertisers “buy the background” of a Twitter users page. The only time it is offensive is if I am visiting a Twitter page that has such an ad.

Chitika has jumped on board by extending their advertising options to Twitter as well. In an email sent out this morning to their publishers, the company suggests its publisher tweet their referral link and provides the copy to do so:

If you are on Twitter, you can easily tweet your Chitika referral link to earn some extra revenue. For any user who signs up via this link, we will pay you 10% of their total earnings for a full 15 months. (Don’t worry – this money doesn’t get taken out of their checks. We pay this as a bonus to you!)

Post to Twitter: I’m earning good revenue from Chitika – you can check them out here: [link removed]

Very invasive. According to Chitika.com, the advertiser boasts 34,000 websites. If each one of those website owners tweeted their referral link, that is 34,000 tweets. By my best guess, that is an entire week of tweets that come across my tweetstream. Uh, no.

There is at least one other company that is getting ready to launch an advertising for Twitter option. In fairness to them, and because I don’t know what it’s going to look like yet, I won’t out them. However, I think it’s important to note that there will be more of these is Twitter users naively buy into the “easy money” routine. There is no such thing as easy money, and you will ruin your reputation if you engage in cheap money grabs on Twitter. I, for one, will immediately unfollow anyone engaging and I’m sure I will not be the only one.

Tread carefully.

Update: It’s been brought to my attention that the #magpie hashtag is no longer required, making it an even sleazier and subversive service.