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Aaron Brazell, Featured, Hall of Fame

The Most Expensive Question

The most expensive question you can ask a consultant is, “What else do you recommend?”
This seems like a simple thing. At least if you’re a consultant. Potential clients approach you and they know they need something done. They may have a good idea of what that something is and they may even be able to provide a wish list of things to get done. However, for all that preparedness they ruin it all for their budget by asking, “What else do you recommend?”