Twitter Pitching

Yesterday, I released the WP-Twitterpitch plugin which has already gotten a few good writeups. The response is moderate. Some people don’t want pitches in their direct message box. Others think that TwitPitches should follow the Stowe Boyd model of public pitches. Still others could see the plugin being used as a contact form.

Sure. Yes, yes and yes. The application of the plugin is completely subjective so get creative with it! :)

As a sidenote, I’ve gotten a handful of “pitches” so far. Only one real pitch. Everyone else is kicking the tires – which is fun. I like getting anonymous tweets to my direct message box.

In the words of Instapundit… heh.

Examples of such entertainment include:

  • You should only post about Erin, Queen of Spain, forever. Why? Um…’cause she said so. I think I need this. stupid PR can pitch me here
  • Hey Aaron, great idea. Much better than the tons of spam we’re now gettting via the technosailor tips hotline. Congrats! Editorial Note: this person must be a technosailor.com writer getting general emails to the tips@technosailor.com – we like real tips, not spam, by the way.
  • Sorry, just testing your plugin.
  • So does this go direct to you as a dm or something? Cool.
  • Hello God! Editorial Note: this one is my favorite.

Good times. I imagine real pitching will happen over time and I’ll suffer the anonymous stuff for awhile. :-)

WordPress Plugin: WP-Twitterpitch

Obviously, there’s been a lot of talk about PR pitches gone bad. Stowe Boyd coined the word Twit Pitches last month. The concept is to force PR firms to use the economy of words (characters?) to pitch bloggers. It’s a reality in life, and I fight with my wife on this regularly, that no one cares about your “thing” as much as you do and so are less likely to want to give you the time to “pitch” the story or idea. You need to be quick, succinct and use compelling hooks.

Thus, the Twitter Pitch was born.

I’m releasing a new plugin that I hacked together over the weekend called WP-Twitterpitch that I’m also running here at Technosailor. Check out the navigation for a demo.

WP-TwitterPitch is all about getting the pitch delivered to you in the form you want to get it delivered – in other words in Twitter format. If you’re like me, then your Twitter direct message box is a lot like your email inbox. Personally, I don’t want to get pitches from PR companies in certain email inboxes. For whatever reason, I may not check them or they are personal, etc.

Twitter, however, provides the ultimate quick-messaging system. This plugin provides a template tag that you can drop anywhere in your theme. Clicking the link provides lightbox-like functionality for a “pitch form”. Using the form does not require a Twitter account (but does require that you have a secondary Twitter account you can use for this purpose, since you can’t send Direct Messages to yourself via Twitter). Note: Your WP-TwitterPitch Twitter account must follow the account that is being pitched and vica versa. This is a one-off action (hopefully, depending on Twitter) and only needs to be done when setting up WP-TwitterPitch.

Messages sent from the form are DMmed to the account getting the pitch and the form is limited to 140 characters or less. The beauty of linguistic efficiency.

Installation

  1. Upload the
    1
    wp-twitterpitch

    folder to the

    1
    /wp-content/plugins/

    directory

  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Edit Admin options to include Twitter ID to pitch, Twitter ID and Password to send Twitter pitches
  4. as, as well as a message to “pitchers” that will be displayed in the form after the pitch has been sent.

    Place wherever you want the link to appear

Direct Download Link

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I just got done hacking together a quick plugin that will allow you to generate an Embargo Notated version of an entry in the form of a Word Document. While this plugin won’t be for everyone, it is particularly effective for bloggers who “scoop” stories or who, perhaps, have product announcements. Continue reading WordPress Plugin: Embargo Press Release