David Krug on the Sale of Performancing to Splashpress Media.

• Aaron can’t pronounce Dave’s last name.
• David will be running the site and Splashpress Media will be operating it.
• The status of Nick Wilson and Patrick Gavin – they will continue to develop the Scribefire plugin (formerly Performancing for Firefox).
• The goals and intents of Performancing going forward revolving around community and ad sales and metrics.
• The surprise that is the Performancing purchase/turnaround.
• Competing with Text Link Ads?
• CPA Network for bloggers? Is that really effective?
• Is there a new approach to blog advertising in the future of Performancing?
• Keeping the Performancing brand?
• Music by STAN.

Update: Title updated. Partners was not sold. Performancing.com was, however. Via Darren.