Sitting in the PME afternoon sessions I had the opportunity to watch Paul Colligan of PodcastSecrets talk about the “7 Secrets of Monetization that Big Media Hopes You Don’t Figure Out”.
As a summary, here we go:
– You are the media
– Big Media is Big Business
– Always Improve/Never Invent
– It Changes when you stop thinking like a podcaster and start thinking like BIG MEDIA
The 7 Secrets
- Content Rental
- Content Sales
- Merchandising
- Product Placement
- The Paying Built-in Audience
- Ad Inserts
- Production Companies
Content Rental
Nutshell: Some people will buy what they can get for free
Content Sales
Nutshell: Some people will for premium content
Merchandising
Nutshell: Free content with profitable schwag
Product Placement
Nutshell: Someone will pay for access to your audience
The Paying Built-In Audience
Nutshell: Starting Over Is Silly, Use you existing audience
Ad Inserts
Nutshell: Boring, But Profitable – Use Podango and Gigavox
Production Companies
Nutshell: Other People’s Money isn’t yours
Awesome stuff…