Transparency is a Good Trait to Have for a Startup

Something happened last night that was very, very funny. A number of people showed up at the unofficial PRE MashMeet party. Among those were myself and Ann Bernard of WhyGoSolo who was having a blast taking me to task for yesterday’s post as well as informing me that I didn’t have room to talk about such things, because I wasn’t an entrepreneur and had never started a company (the nerve! ;-)).

Fortunately for her (what with my diplomacy and whatnot), such statements don’t piss me off, they just annoy me and it’s certainly nothing to ruin a relationship over.

Anyway, Ann missed a handshake yesterday. What’s a handshake? a Handshake is WhyGoSolo’s terminology describing a first meeting. She was “handshaking” Ken, who I had never met but in my brief interaction with him last night seemed to be a nice enough guy. We thought it was comical that Ann, the CEO of WhyGoSolo would miss a handshake, but let’s be honest – worse things have happened and they may have happened to you. I know worse things have happened to me.

Bad things happen to people and companies all the time. Sometimes everyday. The trick is, you can’t avoid goofs. You can’t avoid mistakes. It’s part of life. What you do with them is what matters. Ann showed fantastic transparency today by fessing up to the goof publicly. Though all of us thought “OMG, I need to Twitter this”, it was ultimately Ann’s choice whether to “out” herself or not.

This is why, though the DC startup community is not a mature investment pool yet, Ann and WhyGoSolo are poised to be the cornerstone for the growth that will happen at some point.

But what do I know? I’m not an entrepreneur. ;-)

Published by

Aaron Brazell

Aaron Brazell is a Baltimore, MD-based WordPress developer, A Sr. Web Engineer at 10up, a co-founder at WP Engine, WordPress core contributor and author. He wrote the book WordPress Bible and has been publishing on the web since 2000. You can follow him on Twitter, on his personal blog and view his photography at The Aperture Filter.

2 thoughts on “Transparency is a Good Trait to Have for a Startup

  1. haha…even on the third read that last line still makes laugh. Lovin’ it. Great post Aaron and you might know a thing or two about a thing or two ;)

  2. Thanks for the compliment, Aaron. Yes, I too thought it was amusing that Ann stood me up for about an hour into the event. The whole time I was thinking about the irony in how the handshake process works and then I have the cherry on top with the head honcho standing me up for her own handshake. That’s alright. The social web is a good place to vent my frustration :-)

Comments are closed.