9:53 AM – This is going to be an interesting session considering my “history of hate” with Facebook Beacon, etc. Who knows? Maybe Beacon won’t even be mentioned. We’ll see.

The description of the session is as follows:

This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads system and the Facebook application platform.

Uh huh. Watch it live as I live blog this session beginning around 10:30 AM Eastern time using CoveritLive.