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Graphing Social Patterns – Day 2

(06/10/2008) Powered by: CoveritLive

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9:24	LinkedIn Keynote beginning

9:25	We are a purpose drive network. We believe in trust. We believe in Business Relevance

9:25	This is Adam Nash from LinkedIn on stage

9:26	Showing a slide tghat shows LinkedIn as #4 social network after MySpace, Facebook and Classmates Online (WTF?!)

9:27	Average age of LinkedIn users is 41. On par with Wall Street Journal, Forbes and Business Week

9:28	Execs from all 500 Fortune 500 companies on Linked in. 3M small biz professionals

9:29	Jumping into Why Advertise on LinkedIn?

9:30

[Poll]

Are you more interested in social netwrok application development or the business/advertising potential in social networking? Applications and Development ( 0% ) Business and Advertising ( 100% ) None of the Above ( 0% )

9:31	Advertising possibilities – Run of Professional, inCrowds or Custom Segments

9:32	Fundamentally, our advertising is based on profile-based targetting

9:33	Jumping into the Platform. LinkedIn uses OpenSocial http://code.google.com/apis/opensocial/

9:34	LinkedIn was one of the original charter members on board the Google Open Social movement

9:35	I think, considering the Technosailor.com niche, I think I need to explore some of the advertising/OpenSocial API opportunities

9:35	OpenSocial platform launch for LinkedIn is NOT launched yet. It will be launched later

9:36	Platform: Home, Profile Canvas views

9:37	Platform: Currently selecting parrtners (Criteria: Productivity apps, extension to professional profile, targeted verticals)

9:37	Platform: We will open up over time

9:37	Adam’s profile on LinkedIn: http://linkedin.com/in/adamnash

9:38	Taking audience questions

9:38	Question: LinkedIn already has a set of monetization strategies?

9:39	Answer: We make money on 1) Advertising, 2) Classifieds, 3) Subscription/Premium products and 4) Enterprise class products sold directly into large organizations

9:40	Question: Does LinkedIn have plans to make a way to visualize connections between people, businesses, etc?

9:41	Answer: Platform will help with this. Currently we also provide a way to see this within a company, including most pageviews for profile, etc.

9:42	Question: What is the spread geographically across the world? Top three countries?

9:43	Answer: Half members are from US. Very successful in countries like the UK, India, Netherlands and other places in Europe. It’s a moving target and Adam is not entirely clear – not wearing his PR hat.

9:43	Question: LinkedIn apps for the iPhone 3G?

9:44	Answer: LinkedIn has a iphone web app that they’ve been impressed with. Whether therre will be a July 7th app launch, LinkedIn is a fan and will pursue aggressivley – but this is not an announcement. Just a hint

9:44	Session Over.

9:47