There’s a wrinkle in the space-time continuum, in case you hadn’t noticed. It’s a very powerful horde (plethora, group, pack?) of women who are average bloggers like most of us, who are suddenly very present in the social media space.
To be fair, they’ve been here but many people simply didn’t realize quite how influential they were. In some cases, the oblivion stemmed from a general obliviousness in the blogosphere where bloggers and social media aficionados simply never stepped foot outside of their sphere of influence. In other cases, if rhetoric is to be believed, the oblivion has been an intentional misogynistic mentality.
I don’t quite think it’s as nefarious as the latter, but I do think that women have been taken for granted and probably not given enough credit in a world that is largely powered by geek boys of all ages and types.
In case you missed the news this morning though, this group of women under the BlogHer umbrella, made a pretty bold statement about their mainstream appeal with a $5M series B funding and content syndication deal with NBC Universal. (Press Release)
In addition to content syndication, NBC Universal and BlogHer will collaborate on joint advertising sales, a space currently dominated by Glam Media.
And of course, BlogHer has their annual BlogHer Conference happening this weekend in San Francisco. Festivities begin tomorrow night and continue through Saturday. If you can’t be in San Francisco, the BlogHer Second Life Conference is happening in conjunction. You know… if you don’t have a first life. ;-)
If there’s one thing this deal accentuates, it’s that women are a force to be reckoned with on the internet. While I may not like the insular nature of BlogHer, and the inability to address the fact that never having any man speak at the main conference is off-putting, aggressive and offensive to some, I have a tremendous amount of respect for the hard work the women behind the site have put into organizing, instructing, and educating many women bloggers and providing a venue for their voices to be heard. And they have underscoed that by getting NBC to sign on.
So congratulations, ladies. Your hard work has paid off.