By now, many of you have heard about the failed attempt at humor by video blogger Loren Feldman. In the past, I’ve been pleased to call Loren my friend. He is funny, and very New York – two combos that I like. People like Loren often make me miss NYC, where people are real.

However, Loren took things a bit too far with his videos from a year ago. He stepped over serious racial lines, offending many people. It started with a video where he asks, “Where are all the black tech bloggers?” It ends with a series of other racist videos that resulted in the termination of his contract with PodTech.

Now, I believe that everyone makes mistakes and that mistakes are forgiveable. Hell, I’ve made mistakes – some of the racial type – that have been forgiven.

But Loren has intentionally gone too far and shows no signs of coming back. Last month, Loren had two deals secured to create and distribute video content. One was with CNet (owned by CBS) and the other with Verizon Wireless who planned to syndicated his content to their V-Cast service.

Both companies canned him after recognizing that this was not the kind of image they wanted their brands to convey.

Corvida, over at SheGeeks, was instrumental in having the Verizon Wireless deal deep-sixed. She states in her post:

The video was degrading. He was degrading an entire community and it should not be supported by Verizon nor its customers. It hit close to home and not necessarily because it was true on some levels, but because it was negative on every level. It was an ignorant video and one that mocked a small percentage of the African-American community. Yet, that particular part of the community is the most profile and we can all guess why. Everyone loves drama.

Corvida is dead right. Apparently, many other people agree with her.

Loren stepped over a serious line. I’ve attempted, thus far, to stay out of this. Race is a serious issue in this country and though some would like to believe it is a thing of the past, it is not. Anyone who bandys around racial slurs so recklessly deserves never to have business again.