Apple announces an iPhone and people stand in line for it, despite the manufacturer never having entered the phone market before.

A new line of computers is announced with some new feature never seen before in the platform, and people make a rush on the store to get their hands on the new sexiness.

Apple announces a new line of iPods and the rush to get one takes over the market with a hysteria only eclipsed by the rush to buy other Apple products.

I wrote the post, The Apple Store: Where Intelligent People Go to Die last year but since then I’ve noticed that Apple really isn’t the only company that has this effect on its customers. Google does as well, in a slightly different way.

The obsession with Google is less about consumer usage and more about press and media obsession. Whenever Google does something, it is covered ad nauseum.

Google has now released their G1 Android phone, a first for a company who, like Apple, has never been in the phone business. The G1 phone was announced earlier in the year and is built on the Android platform, an open source code base that seeks to challenge the way phones are done in the age of the iPhone.

T-Mobile is the carrier of choice for G1 users. It is available in the United States and will be available on October 30 in the UK with the same carrier.

Fortunately there hasn’t been a consumer obsession with the first generation Google product yet, as there is already a security flaw that could allow malicious keystroke logging software to be installed on the device. What do you expect from a company who is perpetually in beta?

My point is this: Google is a great company that produces highly innovative products that always run a chance of revolutionizing the landscape. But, they are subject to the “Don’t buy Generation 1” rule. Consumers and media need to be careful not to simply give the Big G a pass because they are the Big G. Approach every product with skepticism looking to falsify their claims. If they pass the test, then use the product. Google, Apple, Microsoft, or any other company with any other product out there. It takes time for a product to fully gain trust, and in the meantime, you don’t really want to have security or stability problems.