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EXCLUSIVE: Tropicana Covers Election Day Twittering

There are a couple of election related Twitter projects going on including Twitter Vote Report, which we covered the other day.

Not on our radar at the time, however, was an interesting project from Tropicana that will take the expected high velocity Twitter coverage of the election all day and present it in a unique way. The experiment seeks to monitor hot buzz word frequencies and graph them in relation to one of the candidates in a series of “half rings”. The rings grow as the phrases and words are used in association with one of the candidates.



The hot words being planned are fixed at the moment, but will be added to as hot topics emerge throughout the day. Current words on the radar are Iraq, terrorism, freedom, economy and poll.

Twitter is expecting a record setting volume for Election Day with Twitter co-founder Biz Stone sending out an email to users today stating:

We anticipate record-breaking activity on Twitter all day tomorrow. We’ll be staying late at work watching Current TV’s Twitter-powered election night programming.

The Tropicana technical project lead is New Media Strategies and while we do not have a URL for the project yet (we were only given screenshots), this post will be updated when that information becomes available.

You can, of course, follow me on Twitter during the election or any other time at @technosailor.

Update: The URL for the project is


  1. Very cool! No disrespect intended, but when does this go live? I feel like it would make sense to have it live today and update in real-time to truly capture the full attention of the election buzz. Also, I understand Tropicana might be venturing out into social media tools and New Media Strategies does amazing work. But, what is the bridge between Tropicana and election Twitter coverage? Seems like a bit of a stretch for a juice company. I’ll be sure to stay tuned and look forward to hearing more.

    The analysis and graph project on its own is very interesting, and seems like a great way to visually represent Twitter activity. Props to the generator and technical team on the project…just curious on Tropicana’s interest there.

    • Hey Alex! It’s live right now. I updated the post this morning with the URL for the project.

  2. I just found it, thank you Aaron! I went to Tropicana’s main site and they don’t have a search query box, though the site looks engaging. But, you, Google and SomeWhatFrank all assisted. Thank you!

  3. Very very cool. It gave me another interesting look on election day. I heard about it here first and helped spread the word but forgot to come and comment!

    The 4th was a blur. heh.

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