This morning, I caught wind of a very sad story. b5media blogger Cheril Vernon lost her home and pets to a devastating fire. As we all know, pets are like family members and with the economy the way it is, this is not the time to lose everything.

Over on Twitter, my former boss, Jeremy Wright started soliciting donations for Cheril. I sent him a message suggesting he set a goal of $5000 and let’s start pounding on Twitter to get that number. At this time, the donation level is approaching $2500. Jeremy is donating an hour of his time for every $100 donation that comes in.

Between him and I, and a handful of other people, we got to work turning out the vote, so to speak. Folks like Chris Brogan, Laura “Pistachio” Fitton, Erin Kotecki Vest and others rallied behind the cause, asking their own massive followings to help out.

This is social media for social good, as the phrase has been coined. It’s about those of us in the web community rallying behind causes that are beyond our simple worlds of marketing, business and technology. It’s about affecting change, as we voted for on November 5, and serving our fellow (wo)man.

And whether you ascribe to a Christian worldview or not, it’s the Gospel of Luke 6:38:

Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.

It’s doing good deeds. It’s karma. It’s investing in something bigger than yourself. It’s all these things.

We have a ways to go. Please consider donating some money to help Cheril out. Go now, please.