Continuing the Live coverage of Graphing Social Patterns. We’ll be bringing live coverage of a panel entitles “Where Social Gets Down to Business”. On the panel is Michael Lazerow, Kevin Barenblat, Eddie Smith, Chris Cunningham and Shiv Singh.

The description of this panel is:

How does traditional advertiging work on social networks? What products and techniques are required to develop a viral marketing campaign? Find out how to use social networks, social advertising, and social applications to reach hundreds of millions of today’s online users.