Seems appropriate that this week is taking the shape of BlogHer week, since the gathering of women bloggers descends on San Francisco in 3… 2… 1…. NOW.

The big news this morning, of course, a day before the BlogHer conference kicks off, is that Michelle Obama has contributed her first article to the BlogHer.com. Entitled, “Let’s Talk”, is commentary on raising the Obama girls, and life on the campaign trail as a mother. It’s actually rather endearing.

However, I’m disappointed by the “stumping” nature of the post. If there is one thing I like about reading blogs instead of the paper is that the readers are able to escape the dry journalistic reporting style and find personality. While Mrs. Obama’s first post certainly carries personality, it borders a bit on frustrating for people who are tired of politics as usual.

At the risk of infuriating Obama supporters, lines like this remind me of Hillary Rodham Clinton.

I’ve heard from mothers struggling to make ends meet because their salaries aren’t keeping up with the cost of groceries. But if they take a second job, they can’t afford the additional cost of childcare. Or the moms who are nervous about taking time from their jobs to care for a sick child. Or the moms-to-be who are scared of getting fired if the boss finds out they’re pregnant.

Still, though, this carries on the theme that we’ve been covering at Technosailor regarding the transparency of government and the use of the web. I’m encouraged to see the Obama campaign willing to engage Michelle with the massive women voting block. I’d like to see Cindy McCain offered (and take) the same kind of deal so the appearance of rubber-stamping a president doesn’t come into question.