If our lives only involved this world of technology, then life would be a much better place. If life was as simple as simply going to Google and clicking “I feel lucky”, then we might not have the heartache that is in the world and the social media space could just get along by whispering sweet nothings to each other in 140 characters or less.

Let me say I’m really proud of Robert Scoble lately. He is the only one in the group formerly known as the Techmeme crowd who is demonstrating how much he “gets it”. The other day he broke from his normally socially interactive groove to talk about politics and he made a strong case for the abandonment from Palin-focus and instead pleading people to write about issues that are important to them.

Ironic because only days before, my friend Erin and I were talking over IM and discussing how the momentum of the race flows unequivocally toward the McCain campaign as long as the focus, positive or negative, stays on Sarah Palin. I didn’t blog it because… you know… it’s not what I write about.

But there’s a greater story here, and one that everyone needs to get. You all need to hear this loud and clear. This is September 2008. It is the boiling point of the Presidential election. Debates are a week away and we will know who our next president is in 45 days or so.

What are the political discussions on the blogosphere today?

• Obama Questions McCain’s Honor – Wall Street Journal
• Rove: McCain went ‘too far’ in ads – CNN.com
• John McCain’s List of Really Smart People – Daily Kos
• Fiorina Rips Tina Fey’s portray of Palin as ‘dismissive’ and ‘sexist’ – Think Progress

Let’s not forget the flap last week about lipstick.

Backdrop all this by Bloody Monday on Wall Street where stocks crashed 500 points, or 4.4% on YAFIF, or Yet Another Financial Institution Failure. Actually, two YAFIFs today. Lehman Brothers filed for bankruptcy and Merrill Lynch was absorbed into Bank of America as the parade of failed high level financial institutions continue behind Freddie Mac, Fannie Mae, Countrywide, Bear Stearns and others.

As a practical sidenote, the Great depression began as a series of double digit percentage drops on the market and the Black Monday crash of 1987 was a 22.5% decline by itself. The downturn of today may be large, but is a far cry from the entire volume of the market. Also, every system goes through a self-cleansing period where junk is cleaned out to make room for new and solid product. The market is just self-correcting at the moment and historically shows remarkable resiliance.

But my point is this: quit worrying about everyone else and worry about yourself. Take care of your families, jobs and responsibilities. Go and vote on issues, not personalities. Remember, we have to live with whoever we vote into office in November. There are much bigger things to be concerned with during this very difficult time than lipstick and moosehunting.