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Mobile Audio Posts via Utterz
Mobile post sent by technosailor using Utterz. Replies. mp3
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The Psychology of Gap Marketing
Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service…
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Witnesses, Gatekeepers and History
In an issue Washington Internet Daily last month there is (as one co-worker put it) “double-barreled” coverage of the Senate and House Judiciary hearings on the Google-Yahoo partnership (aka GooHoo, a term I will no longer be using). I covered the Senate hearing in the morning, coincidentally ending across the table from Kara Swisher, which…
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Captions!
This is begging for a caption. Put yours in comments.
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When is a Vote not a Vote?
I love campaign season. I especially love campaign commercials that talk about voting records, and outrage generated over votes that wouldn’t change the outcome of a bill, amendment, motion, or resolution (all different kinds of votes). Why do I mean? Some bodies are simple. The FCC has five members. One member has a tremendous amount…
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The Hidden Human Cost of Government Going Green
In the necessary push toward a greener nation, we are leaving some of our most valuable citizens behind. While I am all for “œgoing green” and the overall “œgreen technology” movement, I can’t help but notice that the way the government has chosen to go about doing it is disenfranchising huge segments of the population.…
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Understanding our Future by Understanding our Past
Generational history is cyclical. That’s where we get the phrase, “œHistory repeats itself”. In understanding our history, we can understand our future. In generational theory, four main generational archetypes exist, and history indicates that the impact on society and culture by each generation lasts for approximately twenty years. The four generational types are known in…
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Ford EcoBoost Cuts CO2 Emissions by 15%, Improves Gas Mileage
Yesterday, I had the opportunity to spend the day at Ford headquarters in Dearborn, MI checking out the new technologies, green and otherwise, for their new 2009 model year. One of the key green technologies that was on display was the EcoBoost engine. By Ford claims, the EcoBoost engine reduces CO2 emissions by 15% while…
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5 Things Small Businesses Can Do To "Be Green"
The last few years have really seen a push toward making everything “green”. Generally this means supporting efforts and organizations that help the individual offset their “carbon footprint” or the environmental impact they have on planet earth. On the business side, large companies in the past did things like installing systems to make their buildings…
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You Don't have to be an Environmentalist to Have Green Habits
You don’t have to believe to be green Here’s some interesting facts you won’t read in your local newspaper: the world has stopped warming. Data from all four major global temperature tracking outlets (Hadley, NASA’s GISS, UAH, RSS) released in February this year show that the world cooled between 0.65-0.75C in 2007. The trend isn’t…