Most Commonly Used Git Commands

A lot of chatter about using Git and Subversion from the command line versus clients. Folks, take your time and learn the command lines. There’s a lot of stuff you can use the UI clients don’t always wrap into UI. Things like post-commit hooks, etc make the command line way more pure and powerful.

Here’s the same list for Subversion.

But for Git/Github, you can get most of what you need out of git clone, git commit, git push, git pull, git status, git diff and git merge.

Learn these and you won’t know everything about git, but you’ll be most of the way there.

Most Commonly Used Subversion Commands

A lot of chatter about using Git and Subversion from the command line versus clients. Folks, take your time and learn the command lines. There’s a lot of stuff you can use the UI clients don’t always wrap into UI. Things like post-commit hooks, etc make the command line way more pure and powerful.

Here’s the same list for Git/Github.

But for Subversion, you can get most of what you need out of svn co, svn ci, svn commit, svn diff, and svn status.

Learn these and you won’t know everything about svn, but you’ll be most of the way there.

TUTORIAL: Building Custom Rewrite Endpoints in WordPress

Recently I concluded a sizable project that involved deep integration with an external API. I was responsible for creating content pages based outside of WordPress. To be clear, the pages would use an internal WP template, but all the content was generated using this external API.

In order to make this work within the WordPress Rewrite system and serve pages that WordPress knew how to handle in a non-traditional way, I had to tackle this in a multi-prong way: using the template_redirect as well as the built in Rewrite API.

Note: I’m not giving away the full sauce here as the project is non-open source. As well, I’ll be abstracting some stuff a bit. If you’re smart, you can fill in all the blanks regarding how to fully implement this.

First we need a base class:

1
2
3
4
5
6
7
8
9
10
11
12
13
<?php

class Base_Class {

  public function __construct() {
    $this->hooks();
  }

  public function hooks() {
  }
}

new Base_Class;

This is the base of pretty much every class I write as part of a plugin in WordPress. If you don’t follow Object Oriented coding practices, start now.

The next step is to register some variables with WordPress. Because WordPress is using the template_redirect hook to get the proper template files, you will often lose necessary query string variables, and you definitely can’t use them in an endpoint (i.e. /foo/bar) without WordPress knowing about them.

So let’s register them using the query_vars filter.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
<?php
class Base_Class {

  public function __construct() {
    $this->hooks();
  }

  public function hooks() {
    add_filter( 'query_vars', array( $this, 'query_vars' ) );
  }

  public function query_vars( $qv )
  {
    $qv[] = 'foo';
    $qv[] = 'bar';
    return $qv;
  }
}

new Base_Class;

After this, we want to actually create some rewrite endpoints. In this example, I want to allow permalinks like /foo/content-slug/ and /bar/content-slug. With the following code that adds a rewrites() method to the class, and hooks on the generate_rewrite_rules filter, we can create these two endpoints. In our imaginary template, we would use get_query_var() function to handle logic for display purposes, but that’s outside of this article scope.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
<?php
class Base_Class {

  public function __construct() {
    $this->hooks();
  }

  public function hooks() {
    add_filter( 'query_vars', array( $this, 'query_vars' ) );
    add_filter( 'generate_rewrite_rules', array( $this, 'rewrites' ) );
  }

  public function query_vars( $qv )
  {
    $qv[] = 'foo';
    $qv[] = 'bar';
    return $qv;
  }

  public function rewrites( $rules )
  {
    global $wp_rewrite;

    $new_rules = array(
        'foo/([a-z]+)/?$' => 'index.php?pagename=wppage-holder&foo=' . $wp_rewrite->preg_index(1),
        'bar/([a-z]+)/?$' => 'index.php?pagename=wppage-holder&bar=' . $wp_rewrite->preg_index(1),
    );
   
    $wp_rewrite->rules = $new_rules + $wp_rewrite->rules;
    return $wp_rewrite->rules;
  }
}

new Base_Class;

Specifically, note the new rewrite rules and how they are structured. If those permalink structures identified above match these new rules, then we will pass the request on and use the template file designated for a page (that you do have to create in WordPress, by the way) with the slug ‘wppage-holder’. This can be done by designating a template file on the page edit screen or by naming the template as page-wppage-holder.php in your theme – again, outside the scope of this article.

If the permalink matches foo, we pass the foo variable on. If it matches bar, we pass the bar variable on. Logic on the other end left to you.

This is where I have to stop using this example, for client confidentiality purposes, but imagine what is possible now if you extend this and use the template_redirect hook to handle some custom redirects leveraging wp_redirect()?

Imagine. :)

Five Articles I Wish I could Take Back

Last night I was going through Google archives looking for a post (that I never found) from 2007-2008. I went through 30 some pages of search results and remembered some of the older content I wrote. Some of it is stuff I either wish I didn’t write or I don’t agree with anymore. So I figured I’d share some of these posts and explain why I feel differently today:

It’s a Read/Write/Execute Web and We Just Live in It.

In this post from 2009, I posit that the first generation of the web was a read-only web. It was website that were not engaged with outside of simply reading. The second generation of the web was a “read/write” web marked by social interaction. The third I called a “read/write/execute” web where I railed on the future of the internet being API oriented and that government should

Drawing by Romancement on Flickr. Used by Creative Commons.

get on board with open data initiatives at the time.

Where I have a modestly different view today and I did slightly alude to it back then, is that the next generation of the web would actually be mobile. That prediction would have been true, and while APIs have played a significant role in making that happen, the APIs were merely a means to an end.

There are hundreds of thousand apps on the Apple app store and Android Market, not to mention other available app stores out there. Games now are played largely on smartphones and tablets as the shift away from consoles, while mild, is undoubtable. Today, with HTML5 and CSS3, websites are being creative with “responsive” design that allows for appropriate displays on appropriate devices.

Fun Fact: In 2004, I mused about what a world look like if we were not dependent on keyboards and mouses. I think we see that world in front of us now.

Are People Talking About You?

Originally published in 2007, I rode a train of personal brand for a long time. Not in that I had it. Everyone has something and some people have more than others. It’s actually not personal brand. It’s just reputation. I have a reputation. I have a reputation as a no-BS guy that doesn’t have a lot of respect for drama professionally or personally. I’m a confidant and advisor and I know WordPress really well. I get clients via word of mouth because I have a reputation for great work that speaks for itself with a fairly in depth intimacy with the WordPress core code. That’s reputation, but if you must, you can call it personal brand.

Regardless, I wrote this in that article:

It’s important to create great “stuff” (define “stuff” for yourself). It’s really important to stand out above the crowd. It’s more important to get other people talking about you. You are a brand. You are a subject matter expert. Well, you have the potential to be a subject matter expert. But you’re not yet. Not if no one is talking about you when you’re not around.

Aaron, you had me until, “It’s more important to get other people talking about you.”

This is why I was completely wrong. Nobody knows Mike McDerment. Well a lot of people do, but he isn’t a household name in tech or startups. However, he is the CEO of the largest cloud accounting company in the world. He built Freshbooks from the ground up to solve a problem that he had in 2003 (I just read his back story today).

Similarly, do you know Jason Cohen? You might know him because I’ve mentioned him or because you use WP Engine but otherwise, Jason isn’t a flashy guy. When I got the call from Jason right before moving to Austin to come help start WP Engine, I was thinking he was another guy named Cohen. I had no idea how successful and amazing he was. He wasn’t worried about promoting himself. Product is everything and product speaks for itself.

So I entirely disagree with my 2007 theory of self-aggrandizement. The only reason you have to worry about personal brand is if you’ve got nothing going for you. Otherwise, shut up and do epic shit. The rest will follow.

Age of Exploration 500 Years Later

First of all, this story is all fluff. I tell a nice story of explorers and all but it takes me to the last paragraph to even make a point, much less a thesis statement. And even then, I’m unsure of my point.

Imperial Stout
Photo by Brostad. Used by Creative Commons

What I think I was trying to say is that technology and, more specifically, embracing technology and change makes us better business people, better communicators, better humans.

If I had to rewrite the end of this post, I’d say this:

All of these explorers that went before, discovered new lands, races, tribes, experiences and opportunity opened up the door to new innovations. They were able to lay the groundwork and stepping stones for new expansion of influence and find new technologies that would allow for growth into the Industrial age.

I would then use the example of the Imperial Stout created in England for the Queen of Russia:

Through the expansion of the Russian Empire, King Peter the Great of Russia discovered British Stouts. As they became popular among Russians, a problem emerged. There was no way to get these stouts in Russia because the trip was so long that the beer would spoil before arrival. In the 1800s, an English brewery, responding to demand, developed a way of “hopping” their stouts in such a way to allow the beer to be preserved and delivered to Queen Catherine of Russia. Thus, this more hoppy version of the typical stout became known as the Russian Imperial Stout, or just the Imperial Stout.

I would use that segue to explain that even in our technology-centric world, it takes innovators developing technology in order for other, new technologies to emerge. A classic example of this from the programming world is that of Ajax, an extension of JavaScript which has been around for years. Ajax is a technology that allows background communication with servers without the page reloading. Without Ajax being developed a few years ago, the interactivity we have come to expect on sites everywhere would not be able to exist.

So it’s not that I disagree with myself so much as I didn’t explore the real premise of the article enough.

Roadmap to Victory at the Washington Post

This article is still an interesting one. On one side, I saw the Washington Post, and traditionally print-based journalism, as a dying trade. On the other I made a naive assumption that newspapers exist for the sake of journalism.

Both of these premises are wrong. Let’s address both presuppositions.

Traditionally print-based journalism is alive and well, as it should be. It isn’t going anywhere, nor should it. Blogs and digital media are not in competition with newspapers. They complement newspapers. Both sides serve different roles. While it’s true that newspapers (print) can’t break news anymore, they should count their blessings.

There are no opportunities to destroy credibility with Dewey Beats Truman moments (or more recently, Mandate Struck Down, as famously misreported by CNN). There are plenty of opportunities for solid, in depth investigative reporting-style journalism. I know it costs money. So save money by not trying to break news and let the digital sources do that.

Secondly, my cynical take feeds right into that last sentence and is why the challenge lies in money. Journalism today is an art, and is a respectable skill, trade and profession. But news organizations aren’t run by journalists. They are run by business people. Many of them are not non-profits, so they are implicitly for-profit. That means the bottom-line, which is dictated by readership, circulation and sometimes the ratings of television sister networks, are what inform the decisions of the company.

Samuel Zell, owner of the Tribune Company, ran his media empire as an entertainment company and not a journalism company. Guess what? Tribune is still trying to emerge from bankruptcy protection.

Let’s get back to the Washington Post, though. When I wrote this story, WaPo was trailing in the digital race. Today, they did everything other than what I suggested in my piece and have become one of the foremost digital journalism centers around. Their blogs, including Capital Weather Gang and DC Sports Blog are stellar and I still read them regularly, even though neither pertain to me anymore.

Unlike when I wrote this post, WaPo’s digital and print operations are integrated, instead of separate. Online metrics are key and closely watched. Online traffic is the indicator of success at the Post. Circulation is not. Subscriptions are not. Traffic. Eyeballs on their apps, their blogs, their articles. That’s the important metric at the Post. No longer are digital operations a second class citizen. They are equal or greater than print.

Even the New York Times sees it:

They can look at where online visitors are when they read the site. And if their computers are registered with a government suffix — .gov, .mil, .senate or .house — editors know they are reaching the readers they want. “That’s our influential audience,” Mr. Narisetti said. “If a blog is over all not doing that great but has a higher percentage of those, we say don’t worry about it.”

The Washington Post is smarter than I am, clearly, and I applaud them for it.

Valleyboys: It’s All About the Money

Wow. How far off the mark can I be? This article, which matter-of-factly states something that was anything-but-fact, is a clear example o my lack of experience in 2007. In 2007, I apparently thought I knew everything there was about running a startup and raising funding. That from a perspective of someone who was  just over a year out of the corporate world working for my first startup. I wasn’t a founder nor had I raised money. I didn’t understand a thing about reputation (there’s that word again) of founders, the importance of co-founders, how to safely determine a valuation based on things like profit and loss, revenue, the value of burn, the value of users and more factors that go in to that process.

I don’t really know why I was so pissy at the Valley, but in 2012, let me go on record and say that it’s not all about money in the Valley and there are a lot of people working hard to create value. Many do raise money, but many bootstrap as well. There’s pros and cons to both, and that’s left to a different article.

In my defense, there is some absurd money flying around not just in the Valley, but everywhere. For instance, I still don’t see the reasoning behind a $30M raise on an 8x valuation for Path, a round that included Virgin empire mogul Sir Richard Branson. That company has pivoted so many times and still doesn’t seem to have a clue what it’s doing. Nor do I understand the $1 BILLION Instagram buyout by Facebook.

Here’s the money line (see what I did there?). Whether there’s a lot of money flowing or not is not the question. It is a question, but not the question. The question is whether there are good, innovative products being built that create value in the marketplace. If that can be done with no money, great. If it requires funding money on orders of magnitude, that’s a decision that the investors and entrepreneurs have to make. Money doesn’t come without strings. Big raises with low revenue and no profit generally mean the investors get more of the company and if the company sells, then the founders get less. But then big raises for profitable companies with low burn and high user numbers could also mean that the investors just want a piece of the action, even if they don’t get a big piece of the pie. But there’s always strings and the amount of money matters less than the percentage of ownership and the length of runway as it relates to a burn rate and overhead.

So if I believed in deleting articles entirely, this one would be a prime candidate. :)

In the spirit of making sure I’m not perceived as a douchebag, here are some good article I wrote many moons ago. Enjoy!

Friends vs. Fans, The Most Expensive Question, Social Media: How Much is Too Much?,

Turning the Resumé on its Face

Resumés suck. They suck bad. Somehow, you need to convince a prospective employer that you are, in fact, the right candidate for a job. Or you might be and they should take a second look at you and maybe give you the time of day to put up a phone interview.

You have to convince someone that you are entirely worth the time and effort without ever speaking to them. It’s all got to be conveyed on this little 1-2 page document that gives a snapshot of everything you are and can do professionally.

And you have to do it in a bad economy when people with Masters degrees are also looking for work. Maybe you too have a Master’s degree. That’s okay, you’re still competing against all the rest of them.

The traditional way of building a resumé is to provide a chronological context of every school and degree you’ve received along with every professional role over the last 7-10 years, give or take.

What do you do when you’re in the tech space and the requisite skills are constantly changing? What do you do when your role at the last 3 companies were essentially the same with little deviance in the job description?

Do as I do… flip your resumé on it’s face.

Let’s face it. If a company is going to hire you into a role, they want to know that you’re going to be innovative in your approach to the job and that you’re willing to think outside the box to do the best job you can. If they don’t, you probably don’t want to work for them anyway as they are plainly hiring you to just follow marching orders and that, let’s face it, sucks ass. There’s no place to achieve and rise to the top because you’re just doing things the way you’re told, by the book, all day every day. Sounds like a reason to drive off a cliff, if you ask me.

Let’s provide some context as to how this concept has worked for me for years.

In 1994, I graduated from a private high school in Annapolis, Md. I hated school but I went to a community college and decided not to do any general education coursework, as is typical. At the time, this school was piloting a program that shifted all the coursework from the police academy to the school with only firearms training being done at the academy. This was the county’s idea of slimming the budget. So I decided being a cop sounded like fun and I pursued a bunch of criminal justice work in my first year of college.

I dropped out after a year and pursued other interests.

Years later, I was given the opportunity with little experience to work in a federal data center for a government contracting company. I spent three years in that windowless data center watching my life slip away from me. It gave me a shot though.

As I started looking to move up inside the company, I realized that to do so meant punching some certification cards. I put a few small ones under my belt – enough to get a promotion to work desktop IT support as a contractor for the U.S. Navy. I did well in that role, consistently rating among the highest, knowledgeable techs on that contract.

When that contract expired and I was RIFfed (Reduction in Force), the company scooped me up into a similar role on the corporate side. Again, I was able to perform at a high level and by the time I left in 2006, I was single-handedly responsible for the IT support of 7 offices around the Baltimore/Washington area.

I still had no formal education, so during this time, I went back to another community college and worked toward getting coursework under my belt that would allow me a 4-year degree at some point in the future.

That was until I said, “Fuck it”, and went into the startup world. For the past 6 years, I have worked at or started 3 startups and ran my own consulting business in between (as I still do today). I did some advisory consulting with the Air Force, wrote a book, and even taught some classes at the post-graduate level at major universities including American University. Not bad for no degree.

Today, I still have no formal education. I’m a few credit away from a 2-year degree which wouldn’t be worth the paper it was printed on. When I went back to school, my experience was such that I was teaching the teachers.

I can go into a diatribe about how higher education is broke in this country, but I feel like I would be preaching to the choir. While some of my experience can be translated as college credit, most is ignored despite the fact that, in my field, I am 5-7 years ahead of what they are teaching in colleges today. And while a 4 year degree would be fairly useless to me as the industry is ahead of academia, a Master’s could be quite handy. Sadly I can’t get a Master’s without a 4-year, but I digress.

Coming back to the point about the resumé. I have tremendous chronological gaps if I were to formulate my resumé in traditional fashion. Am I ashamed of having no degree? No. Do I want to highlight that fact? Hell no. It’s unfortunate that America’s HR departments have been trained by buffoons who play to the checkboxes instead of actual skill, but those are the rules we play by.

Instead, I present to you an achievement/skills-based resumé. Instead of discussing formal education or companies that have been worked at ad nauseum, try laying it out to highlight the things you’ve accomplished along the way. I begin my resume with several one-sentence paragraphs that describe achievements I’ve made professionally – not for a company, for me.

I then mention companies I’ve worked at, purely for the sake of context. I also use LinkedIn recommendations I’ve received over the years to highlight what others say about me.

These three steps provide the context needed for employers to decide if they want to talk to me. If I can humblebrag, I usually get phone interviews for the companies I want to talk to and they usually go deep into multiple rounds. I’m still working for myself because timing, pay or perks are off in the end, but I rarely fail to get the attention of someone who I want to work for.

Try this concept. Maybe A/B test between a resumé of the format I’m describing and a more traditional one and see which one gets more traction. It can’t hurt, right?

Oh and here’s my resumé.

Competing Interests: WordCamp SF and the WordPress Foundation

WordCamp SF
Photo used under Creative Commons and taken by Niall Kennedy.

Six years ago, the first WordCamp ever was held in SF and it became the launching point for many local regions and cities to continue the conversation, learning and educating around WordPress. It was always meant to be a hyper-local thing. Actually, as a correction, it was never meant to be a thing at all. It was meant to be a get-together of SF WordPress people.

But surprise, it caught the attention of WP developers, users and designers worldwide (including myself), and we came in by storm!

The following year, the decision was made that, due to such high demand in SF, and to try to encourage WordPress user groups in other cities, WordCamps should be distributed and locally organized. That kicked off a slew of WordCamps that (seemingly) doubles every year. I organized WordCamp Mid-Atlantic (the roots for WordCamp Baltimore and WordCamp DC today) back in 2009 and 2010.

Personally, I’ve been at or spoken at dozens of WordCamps (Mark your calendars… if you’re in Las Vegas on October 6, I’ll be speaking there too). To name a few, I’ve been to WordCamps in SF, San Diego, Las Vegas, Raleigh, Baltimore, Miami, Atlanta, Dallas, Houston, and New York to name a few. I’ve been to San Francisco every year except one, and that was due to another travel conflict.

I’ve been an organizer, speaker, sponsor and attendee.

In other words, I am no rookie and I am in good standing in the community!

The WordPress Foundation

A few years ago, after some financial mis-management for a large WordCamp, the WordPress Foundation was setup. The Foundation was designed to promote the use of WordPress, protect trademarks of WordPress and related WordPress trademarks, including WordCamp. As part of this responsibility, the Foundation has issued rules around WordCamps via WordCamp Central. Today, I could not run WordCamp Mid-Atlantic the way I did before as the rules are quite rigid. On the other hand, I would also not have taken a nearly $3k personal loss on Mid-Atlantic in 2010, so the rules, in my opinion, aren’t all bad.

A sampling of these rules include that any WordPress-based commercial sponsors who distribute code must distribute 100% GPLv2 compliant software and having organizers approved. Also, all sponsorship money goes through the Foundation at this point.

WordCamp SF

Which leads me to a problem I feel the need to weigh in on. WordCamp San Francisco is no WordCamp. It is a conference in every rightful way of the word, as it should be. And it should be renamed as the WordPress Conference or something other that WordCamp. WordCamp SF is commanding massive sponsorship levels, of which one sponsor is gladly paying a whopping $30,000 for “California Street” level sponsorship.

Other sponsorship levels are at $10k, $7500, $5k and $2k.

This is against an unstated, yet enforced, Foundation policy surrounding limits for sponsorships. These rules were put in effect to encourage big companies, like Dreamhost who is in for $30k at WCSF, to spread the wealth among a variety of WordCamps instead of just one. The idea is that if, say Microsoft, was well-connected to an organizer of one WordCamp, the Foundation has mechanisms in place to move funds around to other less-connected, but still necessary, WordCamps. It also ensures that WordCamps don’t put their eggs in one basket and then have a major sponsor flake and leave them holding the bag. Fine, I can get behind that rule.

WordCamps also have rules about content. It used to be that every WordCamp had some session on using social media. While that is perhaps important to WordPress users, it’s not WordPress! So sessions need to be WordPress related. I totally get that and have no gripe with that provision. For the first WordCamp Mid-Atlantic, I invited Anil Dash to keynote, knowing that at the time, Anil was an SVP and Founder of a WordPress competitor. But it was open source and I felt that the competition only made us as a WordPress community stronger. I expected push-back from inviting Anil, and if the rules were in place then… he may not have been able to Keynote.

We know WordCamp SF is Matt’s baby and he chooses content, not based on whether if it’s WordPress-related, but whether it’s inspired him. At least that was true until last year when Jane Wells organized.

We also know food, photography and Jay Z inspire Matt, but I don’t think Rachael Ray would be a speaker at WordCamp SF… though perhaps I wouldn’t be surprised if she did end up speaking there. I digress.

Matt Mullenweg, who is both the President of Automattic, the commercial arm of WordPress, and the President of the WordPress Foundation responded to my request for comment by admitting that some content in the past has drifted from WordPress but that he still stands by them. “None of those speakers normally speak at WordCamps, but we’re able to attract them and orient them to contributing something interesting to the WordPress community because of WCSF’s location and prominence.”

I suppose, again, Rachael Ray could speak and discuss the merits of using WordPress for a food blog.

Related, ticket prices are kept artificially low, but sponsorship levels are extremely high. It feels wrong.

The Foundation does suggest lower ticket prices (around $20 is typical), but one wonders why WordCamp San Francisco could not charge a reasonably low rate of $200 for an attendee ticket, given that people would still come from all over the world to attend. This would also lower sponsor levels and cause less controversy. DrupalCon is charging $400-$450. RailsConf is approximately $800. Why does the official WordPress conference have to sell at $20 when sponsorship levels feel inappropriate?

;

The Foundation Risks Major Implications from Non-Enforcement

When the Foundation was established, it’s stated goals were inspired by the Mozilla Foundation, as much of the philosophy of open-source development and products in the WordPress world are. It’s important to point out that, from a governance standpoint, the Mozilla Foundation and Mozilla Corporation, though closely tied, are governed by different people with similar but differently stated goals.

If Mozilla Corp goes outside the bounds of protected Mozilla.org auspices, you better believe that Mozilla.org is going to have something to say about it. The reason is simple… if you don’t enforce your own policies with your closest ally, friend and organization made from the same DNA, you leave yourself open to risk later on. Otherwise, you have a conflict of interest which is both legally and publicly difficult to reconcile.

Trey Roberts, a well-decorated Intellectual Property attorney of Roberts & Roberts in Austin, TX, commented to me that, “Though there is no ‘discrimination’ in a legal sense, since an organization has the right to choose what aspects of their licensing contract to enforce, if a pattern of suspended enforcement occurs, there is a risk of legal repercussions.”

Of course, some organizers see a level of subjectiveness in Foundation rules. Tony Perez, one of the organizers of WordCamp San Diego, lamented, “Often case when a request would be made, the response would be,’we would prefer not.’ When the question was asked, ‘well why not?’ the response was not very clear or decisive, so the decision felt as if it was in limbo. At the same time, you almost felt bad going against the recommendation, so it starts to become easier not to ask, than to ask.”

Opportunity exists though. “I can say though that it’s a necessary evil, but perhaps its time to think outside the box on the approach,” says Perez.

I love WordPress

I write this post not to bash WordCamp, the WordPress Foundation or any individual involved. In fact, I love WordPress. My professional career is Proudly Powered by WordPress. I want the Foundation to succeed as an organization charged with the governance of the software and events around it – and it is making strides to become a respected, independent governing organization. But conflicts of interest (or perceived COIs) do not provide a healthy community atmosphere and it causes bad blood among other WordCamp organizers. It, in fact, keeps potential organizers from wanting to jump in the mix. Or former organizers (like myself) from wanting to participate.

One former organizer, Amanda Blum, who has been a frequent critic of the Foundation tells me she won’t organize another WordCamp but she “still actively advises other camps [sic]” and “all I hear is complaints”. She goes on to express a concern about “the vast chasm between what the Foundation thinks Camps [sic] purpose is, and what the attendee interprets.”

Policies of the WordCamp Foundation around WordCamps are heavy-handed, in my opinion. There should be education (and there is some) around how WordCamps should be organized. Perhaps the rules that require WC money to be funnelled through the Foundation are merited (I actually do agree with this for non-profit reasons). However, where possible, it strikes me as necessary (and in fact, opportune) for local organizers to be able to blaze their own path and put their own local stamp on their own local WordCamp in almost every case. When it comes to sponsorship level, a WordCamp in NYC is likely going to cost more on orders of magnitude than a WordCamp in Omaha. One size shouldn’t fit all and the discretion should be left, with guidance from the Foundation, at the local level.

Mullenweg states, “The guidelines on Central encourage lower per-company sponsorship levels to encourage more sponsors per WC, decrease reliance on a single sponsor (we’ve had them flake out before), and have a level where even smaller firms can participate. It also hasn’t appeared to be a hindrance to larger city WordCamps, with NYC and Boston both raising 20k and putting on great events.”

Jane Wells, who helped to draft the original rules, tells me that the Foundation does try to not take a one size fits all approach to WordCamp’s and that they try to assist local WordCamps with financial assistance for venues, etc when needed. It does seem there is a perception among many organizers like Perez that this is not the case. One area where better communication between the Foundation and organizers may occur is at a new community blog that just went up.

With the spirit that this article is written with, I hope the Foundation, Automattic and the community take this as constructively confrontational. I do not wish to throw anyone under the bus, but change needs to happen for the integrity of the community. I cannot and will not be attending WordCamp SF this year or in the future, as long as these grievances continue year after year. I, however, will be at WordCamp Las Vegas and possibly Baltimore in the months to come, and I hope to see you there.

Corrections: Inserted a reference to WordCamp Central that serves as a central organization point for WordCamps. Also, updated the date for WordCamp Las Vegas to Oct 6, 2012. Corrected some content flow (paragraphs inserted in the wrong place) and noted that Matt did not choose content in 2011.

Struggle

I have a tattoo. I have more than one, but I have one in particular. The tattoo depicts scales that are balanced between an olive tree and a foreboding cityscape. Leading up to the scales, and disappearing into a vanishing point, a road winds its way into the horizon.

People commonly ask me if I’m a Libra. When I tell them no, they inevitably then ask about the tattoo which (clearly) was the reason they asked. I tell them what it really means, what really inspired the tattoo. It’s a principle at the core of my being.

A never-ending struggle for justice.

Justice can be many things to many people. Justice is often considered a validation for what one holds dear. To achieve what a person holds dear is proclaimed, “Justice!” Rarely does anyone consider that justice may result in an outcome that is not comfortable or desired bu that, by definition, is justice.

jus·tice noun \ˈjəs-təs\

the maintenance or administration of what is just especially by the impartial adjustment of conflicting claims or the assignment of merited rewards or punishments

The tattoo to me represents an eternal and ongoing struggle for justice. Justice, to me, is both legal and social. Equality in marriage. Employment and hiring rights. Civil rights.

As I sit here in the cradle of American democracy – Boston – I’ve had time to think about the Founding Fathers. I walked the Freedom Trail, beginning at Paul Revere’s home, and leading to the Old North Church where a pair of lanterns were hoisted into the church steeple to alert rebels in Charlestown across the river of the British arrival by sea. We know the story of that historic ride to Concord.

As I sit here in Boston and ponder the struggle for freedom that the patriots of that day engaged in, I am aware of the potentially fatal nature of that struggle as epitomized in the closing lines of the Declaration of Independence.

And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.

This has already been a long-winded post, but there is a point – and it has nothing to do with the normal topic of this blog. Civil rights has not made any significant advances in decades. While one can argue that the Civil War was a distant memory – a blight on American history (and it was), there are still those in the south who call it the War of Northern Aggression.

Abraham Lincoln, though considerably heroic in his legacy, was only able to accomplish what he did through the Emancipation Proclamation by getting creative. He could say, “All slaves are free” and he would not have a mandate with authority in the Union, much less the Confederacy. The only way he managed to use that as a tool and a rallying cry with any success is that there were many in the Union who could care less about slaves and were only interested in the preservation of the Union while others were abolitionists who cared about freeing slaves.

In order to achieve the goals necessary to both sides, the timing and essence of the Emancipation had to serve to unite both factions. That was, in fact, the genius of Lincoln.

Besides Civil Rights, we still have work to do on the Women in the Workforce side of things. Sure, President Obama signed the Lily Ledbetter Fair Pay Act which enhances the ability of women to file lawsuits challenging unfair compensation. But that’s only a fraction of what needs to happen. Certainly, in the tech space, we need to eliminate Brogrammers and all their evil spawn. And that’s just in tech. Fortunately, Twitter is spearheading a project to get women into engineering. We need more of that.

And of course, equality in marriage is another topic that needs to be addressed.

But the point is, the struggle will always be there. With every achievement, there’s more to fight for. We need to fight and we need to push the issues. Be the change you want to see.

— Aaron Brazell

My Three Tiered System to Job Searching

Photo used under Creative Commons and taken by photologue_np
Over the past months, since I parted with WP Engine, I have entertained many inquiries about my availability for other full-time roles. And I literally mean many. It’s been a great problem to have, frankly, and I consider myself blessed to have these inquiries while so many others continue to struggle to find work.

I also consider myself blessed to work in a specialty field. WordPress consulting, you would think, is something that is extremely saturated. To a degree you’d be right. As a consultant, I turn away a great number of projects because, frankly, they amount to building sites with WordPress. There is certainly nothing wrong with that kind of work, but I’ve found over years of consulting that it’s important to be a specialist. To not be a specialist means to compete with everyone else on the same level and that reduces the quality and quantity of projects I can work on.

Instead, I focus on high-end WordPress integrations and plugin development. Complex things. I make a reasonable living doing things that there are only a proverbial handful of people who have the ability to do.

At the same time, I continue to entertain full-time job offers. There are some great ones out there, but many just don’t interest me. I have a three-tier (God, as a beer advocate, I hate that term but in this case it fits) filtering process I go through when entertaining job offers. I think this three-tier system should apply to anyone and everyone looking to work in any field, and so I’ve decided to share it.

Is the money right?

We all need to live, and I’m not one who believes the starving artist mantra is necessary a healthy one. If you’re good at what you do, you should be compensated appropriately. Personally, I don’t think anyone would have an argument in this area. A seasoned DBA should not be making $50k, for instance.

As a consultant, I’ve come to have a lifestyle that I’ve worked very hard to achieve. I’m going to be 36 soon and I’ve been married, had a kid, worked on startups, lived in expensive areas of the country and cheaper areas of the country. I’ve built a lifestyle that no job should ever take away.

We all have our “number”. Know for yourself what that number is and stick to your guns when determining if you want to work for someone. Simply not enjoying your current job is not a valid reason to take less than what you’re worth.

Does the job make you want to jump out of your chair and SQUEEEE?

IF it doesn’t, walk away. You should love every minute of what you do and jump out of bed in the morning (after a reasonable period of off-time) eager to see what new innovations, products, ideas and relationships can be achieved.

To do less is selling yourself short. Never settle for anything less than awesome. Some inquiries, for me, have been awesome on the money side but I feel so dull and want to pull each fingernail out of it’s socket just thinking about it. Read my lips! I will never work in a cubicle again! Ever! Don’t ask!

Recently, I spoke with a company who demoed some of their products (WordPress-based) they were working on. They showed me tools that they had built in that allowed their 300some entities they managed to do amazing things (things I tried at b5media years ago [and failed]) in easy, intuitive ways. All I wanted to do was scream “OMGYESPLEASE!” through the phone.

If you don’t have that reaction, think really hard about whether you want to commit.

What’s the social impact?

I’m not a tree-hugger, but one thing I can say is that consulting is both awesome and terrible. I get a lot of benefits by working for myself. But that’s kind of it. I get lots of benefits from working for myself. No one else does. Just me. My world isn’t a better place because of my work. My wallet is happier, but the world around me still sucks.

So when I talk to companies about working for them, I want to know that my work has a positive effect on the world around me. Whether it’s education or environmental; sustainability or fitness; empowering others or enabling positive social change – it’s an important facet in what I look for.

Does the company reward employees for not wasting energy and taking the bus or riding a bike to work? Does the company offer some sort of subsidy or reward for green energy consumption? How many women are employed as engineers?

How does working for Company X positively affect the world around me?

I think these three things are co-equally important for anyone, not just me. I hope so, anyway. We shouldn’t hate what we do, ever. We choose what we do. Choose wisely.

Science is King

I’m a scientist.

I don’t have a degree from Stanford or Carnegie Mellon… But I’m a scientist.

I hypothesize, test and prove.

If the result doesn’t meet my supposition, I accept that and move on.

Science required known, provable facts. Or in computer science, constants.

To prove, you need to test. To test, you need constants. You need to know with 100% certainty that the factors in your experiment are known and 100% objectively provable.

Obama isn’t an American, while a supposition, cannot be proven as fact. There are records showing otherwise.

That men are pigs, while an okay assumption, does not rely on provable facts. Any proof relies on subjective experience.

That WordPress is the best CMS on the planet? While it may control ~20% of the web, assumes that 20% thinks its the right choice and avoids supporting evidence toward other CMSes.

I can get more explicit about suppositions assumed as fact, but you get the idea.

Work with what you know. Make assumptions but allow yourself to be wrong. Data is the only thing that matters.

WordPress Plugin: Easy Graphs

Everyone likes data visualizations so I wrote a plugin that will make the quick and secure creation of Pie Charts, Bar Charts and Line Charts easy. The answer is: Easy Graphs.

Easy graphs is very simple to use. It’s a shortcode – [easy_graphs]

Not just like that. The shortcode also requires one parameter “data”. This parameter is a comma separated list of number values “1,2,3,4,5,6,7”.

You can also add a “type” parameter. The “type” can be “line”, “bar” or “pie”. “bar” is the default.

For a Bar graph, you can optionally pass additional parameters: width, height, and color.

Example: [easy_graphs height="200" type="bar" data="30,70,65"]
[easy_graphs height=”200″ type=”bar” data=”30,70,65″]

By default, width and height are populated from your media embed sizes that are set in your Settings > Media menu inside WordPress. Color should be a hex color code.

For a line graph, the options are similar: color1, color2, height and width.

If you will: [easy_graphs height="200" type="line" data="200,150,175,260"]
[easy_graphs height=”200″ type=”line” data=”200,150,175,260″]

In this case, color1 is the “fill” color and color2 is the line color. Both should be hex.

For Pie charts, there are some additional limitations but fewer parameters: color1, color2 and diameter.

Try this: [easy_graphs diameter="150" data="40,60" type="pie"]
[easy_graphs diameter=”350″ data=”40,60″ type=”pie”]

Diameter should be an integer represented in pixels. Color1 and color2 are the fill colors of the pie slices. The limitation is the pie chart, at this time, can only take 2 values. I’ll work on that.

On the roadmap are other things. Make the pie chart take more values than just 2. Maybe include other graph types. Labels so the data can be more easily understood.

What would you add to this?

Download Easy Graphs