Technosailor.com

Author: Aaron Brazell

  • g is the new i

    If you’ve been a long time reader of Technosailor, you might recall when I wrote about how i is the new e. Things change quickly in our industry and while the points made might be valid still, quickly we are finding that g is the new i. It seems there’s a lot of buzz over…

  • Business Plan Series: Part 5 – Competitive Landscape

    Last time in Part 4, we discussed how to present your products and services. It was important to follow up the problems with your solution but in this part, Part 5, we will attack the competition – the competitive landscape. This section covers how you are differentiating yourself by describing the competition and why you…

  • PR Roundtable Discussion: Industry Advice

    I hope you’ve been enjoying the past week of discussion. Links to all the questions and responses by the participants will be linked from the bottom of each entry. This is the final question that the panelists answered. Thanks you again to Marc Orchant at Blognation USA, Cathryn Hrudika from Creative Sage, Marshall Kirkpatrick, Doug…

  • 5 Observaciones Sobre el Estado de los Medios Digitales

    Esta fue la introducción de un reporte que escribí hace un año, después de asistir a la conferencia Forbes MEET. Me pareció que seguía tan vigente, que decidí compartirlo con mis lectores. 1. Se agotó la escasez: los sistemas de distribución de contenido se han democratizado. Los medios tradicionales, como únicos distribuidores de contenido, manejaban…

  • Carnival of Entrepreneurs #38: November 9, 2007

    Welcome to the November 9, 2007 edition of carnival of entrepreneurs. Arin Vahanian presents How to Build True, Lasting Confidence posted at Super State. artThailand presents artThailand: We Put The World Of Contemporary Art From Thailand Within Reach posted at artThailand. edithyeung presents 12 Reasons Why People Want to Keep Your Business Card posted at…

  • PR Roundtable Discussion: Outing Bad PR

    I hope you all have been enjoying this week of PR conversation with respectable bloggers and Public Relations folks. This is a tricky area where real progress has to be made to try to bridge the gap between the two sides. Often, PR sees social media as a quick, cheap, expendable method of promotion while…

  • PR Roundtable Discussion: Engaging Public Relations for Bloggers 101

    We continue the PR/Blogger Roundtable discussion with Doug Haslam, Marshall Kirkpatrick, Brian Solis, Cathryn Hrudicka and Marc Orchant. Brand is a matter of some discussion – and we did that yesterday. How can bloggers engage public relations better? Cathryn Hrudicka: The lines between public relations professionals and media content providers are blurrier than ever, as…

  • Networks Sociales Portátiles – Hacia la Web 3.0

    Mucho se ha dicho sobre qué definirá la Web 3.0 y sobran las definiciones. ¿Qué tal si la Web 3.0 viene definida por networks sociales portátiles? Ya Tim Berners-Lee ha hablado de algo muy parecido, al decir que en la Web 3.0 el lenguaje de cada página web tendrá acceso a incontables bases de datos…

  • PR Roundtable Discussion: Brand in the Internet Era

    We continue the PR/Blogger Roundtable discussion with Doug Haslam, Marshall Kirkpatrick, Brian Solis, Cathryn Hrudicka and Marc Orchant. Yesterday we discussed the challenges facing Public Relations professionals as it pertains to social media. Today, we discuss branding in an open, internet driven society. I think you’ll like what they have to say. What does the…

  • PR Roundtable Discussion: The Challenge of Social Media

    Last week was a tough week for the public relations community dealing with social media. I even contributed a bit to the fuss, though independently of Chris Anderson or anyone else. It’s really quite easy to flame people and make bold statements like, “PR people, You’re blocked“. It’s quite another to try to facilitate healthy…