Author: Aaron Brazell

  • We Love you Public Relations People – But Do It Our Way!

    I just wanted to cap off this very tough week for PR people with a little bit of encouragement. As a blogger, I love you guys because you’re communicators by nature. You are generally effective in evangelizing a brand and keeping people looking forward an not backward. The biggest thing I can give to PR…

  • Facebook, OpenSocial y la Gran Pesadilla Social

    Ante todo, quisiera agradecerle a Aaron la oportunidad de escribir regularmente en Technosailor. ¿A qué se debe el éxito de Facebook? ¿Qué es la Gran Pesadilla Social? ¿Qué efectos tendrá Google OpenSocial en el terreno de los networks sociales? Facebook debe su éxito, en gran parte, al hecho de ser una buena idea, excelentemente ejecutada.…

  • We're going Spanish!

    Well, we are not entirely going Spanish, but for some time, I’ve been dreaming about breaking this blog into the Spanish speaking community. The challenge always was – I don’t speak Spanish. I mean, I read it okay (Thank you, two years in NYC!) but I can’t write it and what’s a guy to do…

  • NSA: in ur treo eavesdropping on u. Kthxbai

    A story breaking in the security community but I’ve filed under “Does this surprise anyone, really? Come on!” has to do with smartphones running Windows Mobile. According to the filing from Cryptome.org reports that there is a Windows OS backdoor being used by the National Security Agency and agencies and contractors employed by the federal…

  • Organic Feed Reading

    There is so much information shooting around on these interwebs that sometimes I have a hard time keeping track of all the conversations I want or need to be a part of. Yes, of course I use Google Alerts to do vanity searches on my name, but I’ve found that in the past three or…

  • When a Brand Fades

     Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, I will be in the…

  • How To Get an Angry Email From Me

    So you know how I keep railing on Public Relations people? Yeah… That. I’ve decided to use one such PR Representative, a Mr. Cory O’Brien, as an object lesson. Though he doesn’t deserve it, I will leave his phone number and email address out. Hi Site Owner, My name is Cory O’Brien, and I’m the…

  • Everything I Needed to Know about PR I learned from Office Space

    Everything I Needed to Know about PR I learned from Office Space

    The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not…

  • Google Can Kiss My Derriére

    I’ve given yesterday’s Google smackdown a bit of thought over the past 24 hours. I’ve been angry, sad, indifferent, resigned. I’ve gone through the entire spectrum of emotion over the deal trying to figure out how it would affect what I do and how I do it. After sleeping on the matter for the past…

  • Rant: Silicon Valley Fenetics

    Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup Pownce and Jaiku!). Instead it…