Category: Aaron Brazell

  • Twitter is Dead, Long Live Twitter

    A year ago today, Twitter was something that many communicators were just trying to wrap their heads around. It was a new form of communication that was threatening to upset the precious fiefdom that they had built up over years and that had been taught in universities. A year ago today, Twitter was something that…

  • The Best Business Smartphone Available (Today)

    Chances are, if you are reading this blog, then you have some affinity to technology and that you’re in the business of technology (whether directly, or using technology to do your job – and I don’t mean having a computer on your desk at work). This is a pretty tech-savvy crowd around these parts so…

  • Space: The Final Frontier

    Today is July 20th and it signifies a very important day in the history of mankind. It is the day we celebrate the 40th anniversary of the moon landing and, in many ways, the culmination of the advent of the technology age. 40 years ago today, we began a journey into space that has not…

  • First Mariner Bank: A New Shining Star in Social Media PR

    For all the fuss that has been made about Dell, Zappos, Comcast, JetBlue and a whole host of other big names utilizing Twitter and other forms of social media for their messaging and client support, there is one that stands out to me as the most impressive. I say this because of my own personal…

  • Google Chrome OS: A lot to do about Nothing

    Google is known for doing many things right. Despite giving them a hard time over the years, it’s undeniable that my life still revolves, in a very real way, around Google products. I use Gmail not only for, er, Gmail but I use Google Apps to run all my email services including my public aaron@technosailor.com…

  • Steve McNair and the Failure of Breaking News Reporting

    It’s a late Fourth of July afternoon here in Bethesda, Maryland and I am sitting here working on a chapter in the new book. Peacefully minding my own business while the steady stream of chips from Tweetdeck occurred, I did not realize what was happening. Steve McNair died. Putting aside the tragedy (he was a…

  • Writing "The WordPress Bible"

    A long time ago in a galaxy far, far away… That’s how the process of coming to be the newest author for Wiley Publishing seems to have gone, even though the initial contact was only in late April. Back then, I received a mysterious email in my inbox asking if I would be interested in…

  • White House Unveils an IT Spending Dashboard

    During the run up to last years landmark election, then-candidate Barack Obama made a promise to appoint a federal Chief Technology Officer to oversee the federal IT infrastructure and data. In our primary endorsement of Obama, we said: In the wake of 9/11, a glaring weakness was revealed in the FBI’s technology infrastructure. That has…

  • The [Non] Value of Friendfeed

    Over the past year or so, I’ve fiddled around on Friendfeed. Sometimes actively, sometimes passively. The notion of aggregating all social content into a single place is an enticing value add to anyone who spends time on multiple services across the internet. As I’ve thought about the value of Friendfeed and it’s potential to be…

  • FTC to Close Loopholes in Blogger-Marketer Relationships

    Late last night, I came across an AP article that indicated a long awaited smackdown was coming from the FTC regarding paid reviews on blogs. Digging deeper into the article, it seems that the issue is not so much paid reviews as it is proper disclosure and verifiable claims. In the blog world, we are…