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High Risk, High Yield in Politics

This morning, I was a guest on the Media Bullseye podcast. I’ll link it when it becomes available. One of the topics of discussion revolved around the tactics (not the politics) being employed by the candidates in the Presidential race. The analogy I drew was investment in the stock market. You can invest in high…

June 12, 2008
Driving Customers to Your Site

Ultimately as a graphic/web designer, it’s my job to create designs that, hopefully, will attract the attention of people that view the sites we design for our clients.Through a combination of strong design and stronger content, the website should be a great resource that people not only want to come back to, but want to…

June 12, 2008
Rules for Entrepreneurs – Outsource what you suck at

As an entrepreneur you are most likely doing 100 things at once. This is to be expected in the beginning but over the long term it can overwhelm you and burn you out. So what do you do? Outsource most of it to someone else. Here’s how… My outsourcing value equation I have been a…

June 11, 2008
I'm Not an Economist, But I Did Stay at a Holiday Inn Express

I’m not an economist. I’m just a pain in the ass blogger. However, here in the United States, we are tormented by the weak dollar. In the early day of the weak dollar policy that has been one of many negative marks on the current administration, we were able to sort of laugh it off…

June 10, 2008
White Label Social Networks Panel

Frank Gruber hosts panel. Eric Altermann of Kickapps, Michael Jones of Userplane (AOL) represented, Kerri Evans of Mixx.

June 10, 2008
Where Social Gets to Business – Panel at GSP East 2008

Continuing the Live coverage of Graphing Social Patterns. We’ll be bringing live coverage of a panel entitles “Where Social Gets Down to Business”. On the panel is Michael Lazerow, Kevin Barenblat, Eddie Smith, Chris Cunningham and Shiv Singh. The description of this panel is: How does traditional advertiging work on social networks? What products and…

June 10, 2008
Facebook Business & Marketing Solutions – Kent Schoen, Facebook

9:53 AM – This is going to be an interesting session considering my “history of hate” with Facebook Beacon, etc. Who knows? Maybe Beacon won’t even be mentioned. We’ll see. The description of the session is as follows: This session will present an overview of Facebook advertising and marketing solutions, including the Facebook Social Ads…

June 10, 2008
Graphing Social Patterns – LinkedIn Keynote – Adam Nash

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June 10, 2008
Day 1: Graphing Social Patterns

I’m sitting here at the Hyatt in Crystal City, Virginia. Planes fly in low overhead to touchdown on the runway at Reagan National Airport a mile away. It is hot, muggy and trains are derailing not far from here. Generally, it’s the kind of day that sets folks on edge. I’m at the Graphing Social…

June 9, 2008
Marketing Plan Series: Part 3 – Problems and Opportunities

As we discussed in Part 2 – Situational Analysis, there is room for the SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. However, what I like to do is take a separate section that really dives into the opportunities and problems deeper so that they can be addressed by specific marketing strategies. Identifying and Maximizing Opportunities…

June 9, 2008