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Business Plan Series: Part 7 – Sales and Marketing – Sales Strategy
Last time in Part 6, we discussed how to discuss your marketing strategy with investors. This included your approach, penetration strategy in addition to growth and communication strategies. But what is marketing without sales? Many say sales is marketing with actually asking for the close. I disagree and while they are closely intertwined the skills…
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Leveraging Yesterdays Technologies for Tomorrows Innovations
Perhaps I’m getting old fartish, but I’m mildly disturbed by some of the “innovations” that are coming out these days. It once was cool, but now it’s just getting obnoxious. Take Cumul.us for instance, a service I just discovered today thanks to my friend Frank Gruber over at Somewhat Frank. This service tries to take…
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Business Plan Series: Part 6 – Sales and Marketing – Marketing Strategy
Last time in Part 5, we discussed how to evaluate and present the competition in a manner that allows your company to stand out. Now that you have covered who you company is, what it provides and how you stack up against the competition, it is time to show how you market and sell it…
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Redlasso Provides Television and Radio Search, Clipping
I’ve been playing with the video clipping service, Redlasso. I got to meet Jim McCusker, the CTO, at Podcamp Philly and have stayed in touch since. It was good to see much of the team at Blog World Expo. The essence of Redlasso for bloggers is that it indexes and makes searchable broadcast media. By…
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Cómo Usar Google Trends para Analizar Estrategias y Mercados
Google Trends es una herramienta ofrecida por los laboratorios de Google para analizar patrones de búsqueda en Google. Con ella podemos visualizar el volúmen de búsquedas realizadas para un término en particular o comparar varios términos. Usemos como ejemplo dos empresas que compiten por el mercado de celulares, Samsung y Sony Ericsson. Vamos a comparar…
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Valleyboys: It's All About the Money
Late last night I was finishing up a presentation for a class I’m taking when Jeremiah Owyang from Forrester made a statement on Twitter which made me cringe. The statement, though profound to someone living in the heart of Silicon Valley, is completely absent any reason to the observer outside of the Valley. Keep in…
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Video Interwiew at BWE
Thanks to, Jim Kukral for doing this interview. When he told me he was getting ready to put it online, I was concerned because I didn’t actually recall doing an interview. Now that I’ve seen it, I do remember, And for anyone not knowing the origin of this blog’s name, I tell the quick story…
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Downloading Blog World Expo
Photo by Kris Krug What a fantastic week in Vegas last week. People have asked me what my feelings were on it and I keep summing things up in one way: It was the only single time when all of the blogoshpere came together at one time, in one place and enjoyed it. There are…