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Zuckerberg, Quit Insulting Our Intelligence
Mark Zuckerberg, the founder and CEO of Facebook has taken one more step in the Beacon war. As we’ve noted, Facebook is wrong to not fully make Beacon an opt-in program, partner companies are wrong for releasing customer data to Facebook and by the way I made a Firefox extension that will help consumers know…
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Toyota y sus Comerciales Poco Eticos
La semana pasada escribà un artÃculo sobre Toyota y el uso adecuado de la reputación de sus productos. Esta semana, Toyota vuelve a ser el tema… pero esta vez por el uso de publicidad poco ética. Cada persona, compañÃa o producto tiene lo que llamamos una cuenta de confianza (trust account). Hay acciones que resultan…
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Companies Using Beacon Will Undoubtedly be Sued
Privacy policies. They are the walls of separation that protect users from the over-indulging nature of companies and provide strict legal protections for both the user and the company. Privacy policies are generally penned by lawyers who like writing obscure documents that do these things. Facebook Beacon, as we talked about, is a major privacy…
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The Only Answer to Facebook Beacon is a Deleted Account
Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon. In case you’ve been under a rock for the past few weeks, Beacon is the program that Facebook…
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When a Brand Fades
Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, I will be in the…
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Rant: Silicon Valley Fenetics
Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now. When it was Digg, FaceBook and Skype, this was different. It was cool, fresh and neat. You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup Pownce and Jaiku!). Instead it…