Over the weekend, a big stink was raised over AP News attempting to squash the use of material by bloggers, even flying in the face of fair use. As backstory, the Drudge Retort, a parody site of the Drudge Report, used a very small excerpt of an AP story as part of a larger story published on Drudge Retort. AP served a takedown notice claiming infringement of copyright law.
Last week, Startup Nation served us with a takedown notice of sorts claiming that the excerpt used on Steve’s 6 Steps to Successful Small Business PR was illegally used when the reality was clearly fair use and included a link to the original Startup Nation story. We declined to take down the excerpt but did correct the omission of
That’s one business tactic to prevent infringement of intellectual property rights. Most larger blogs respect copyright and trademark laws and make every effort to follow good practice, as we do here. Most larger blogs recognize the hard work that goes into creating content and wish our own IP rights to be protected and respect that line with others. It’s not an issue with us.
The New York Times has taken a completely different approach to business and intellectual property rights. Instead of assuming an antiquated approach to content preservation, they have flung the doors wide open almost begging people to use their content. See, the Times has figured out the magic rule of distributed authority where, regardless of content consumption, the authority always trickles back to them.
This is a winning strategy in an increasingly open world with data exchange being valued highly.
According to the Programmable Web story, not only has the Times invited people to use their content – for free – but they have created a robust API for doing so. Developers love APIs and no better way to make people want to use that content but to make the API fun by producing data in lots of formats, including my favorite, JSON.
End of the day, the Times will win the battle of business openness, if only in principle. They are making data easy to access, fun to access and useful to access. Winning Recipe.