Technosailor.com

Tag: ford

  • The Psychology of Gap Marketing

    Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service…

  • Ford EcoBoost Cuts CO2 Emissions by 15%, Improves Gas Mileage

    Yesterday, I had the opportunity to spend the day at Ford headquarters in Dearborn, MI checking out the new technologies, green and otherwise, for their new 2009 model year. One of the key green technologies that was on display was the EcoBoost engine. By Ford claims, the EcoBoost engine reduces CO2 emissions by 15% while…

  • August Travels

    Crazy August. The only good part is that I get to escape the crazy heat of the mid-atlantic for a good portion of the month. And I don’t really mind travelling. Here’s the rundown. Time will be limited but if you’re around, give me a shout. Would love to grab a beer, catch up if…

  • Green Comes to Technosailor.com

    Next week is a very special week here at technosailor.com. We are going to have a very heavy emphasis on “green” technology and all the major verticals will be contributing in one way or another. Energy costs are sky high, Bush is badgering Congress to lift the ban on off-shore drilling, and computer manufacturers are…