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Payola, Extortion and Market Correction
For the last two weeks, I’ve been mulling this concept of market correction as it pertains to the web. There are a variety of stories that have been related, in addition to signatory bubble characteristics that I have observed for some time, but it’s all coming into a lot more focus as time has gone…
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FTC to Close Loopholes in Blogger-Marketer Relationships
Late last night, I came across an AP article that indicated a long awaited smackdown was coming from the FTC regarding paid reviews on blogs. Digging deeper into the article, it seems that the issue is not so much paid reviews as it is proper disclosure and verifiable claims. In the blog world, we are…