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Dishonesty in Digital Marketing
$9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure…
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Dude, Shut Your Effing Social Media Mouth.
It’s been awhile since I ranted. Like really ranted. I’m about to change that. <rant> It’s no secret that social media marketing has turned largely douchey. Self-important blowhards show up at SXSW, Blog World Expo and many other industry events every year with the sole purpose of being socialites and schmoozing with their peers and getting…
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Will the Real Tech Community Please Stand Up
Our world today is diluted. The lines have blurred. Everyone has bought into this concept of community – that everyone has something for everyone and we’re one big happy family. Specifically, the concept of the “technology community” which is a term that has come to mean anyone who has a blog, uses social media or…
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Welcome to a Top 100 Marketing Blog Which is Not a Marketing Blog
Welcome to the many marketing and communications professionals who are visiting this site today. I was pleasantly surprised to find out that Invesp.com listed me as the #40 most influential marketing blogger of 2008. To be clear, while I appreciate the designation, this blog is not about marketing. That said, the internet is a space…
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5 Things I Learned from Nuclear Winter
Nuclear Winter. It’s the time period after a holocaust that can last for hundreds of years, making the surrounding landscape around ground zero uninhabitable due to radiation. It is the death of life and the birth of a new holocaustic life. We’ve never actually had an actual nuclear winter on a global scale, though the…
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Gary Vaynerchuck Challenges the Current Marketing Mindset in a Down Economy
Tremendous insight from Gary Vaynerchuk of WineLibrary.TV. This man may be the most brilliant marketing mind of our time. I’m pleased to call him a friend. Early apologies for some of Gary’s language as he is obviously passionate and fired up. Don’t let the language scare you away His message is very important. Thanks also…
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How Much Are People Talking About You? Part Deux
Last year I wrote a post titled, “How Much do People Talk About You?“. I could very well simply republish that post and be done with it, but I wanted to come back to the topic a year later and discuss it more because it’s important. It’s important from a marketing perspective, and of course…
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You Must Be Somewhere
It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage employees to waste time on Facebook? We think of companies like Dell and JetBlue as examples of companies that…
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The Psychology of Gap Marketing
Gap Marketing. What. The. Heck. Gap Marketing is the idea that, when you’ve done everything you can to cover the large target audiences, there are still small gaps to fill. Gap marketing is laptop stickers, teeshirts, even designating wifi network IDs that push the brand. Gap marketing is finding interesting applications for a product, service…