Technosailor.com

Tag: Marketing

  • The Only Answer to Facebook Beacon is a Deleted Account

    Marc Orchant, the other day, announced he was deleting his Facebook profile. For him, it came down to a matter of usefulness. I am considering also deleting my Facebook profile for completely different reasons – Facebook Beacon. In case you’ve been under a rock for the past few weeks, Beacon is the program that Facebook…

  • Cómo aprovechar la Reputación de Nuestro Producto

    Manejando de regreso a casa estas vacaciones, vi un Toyota accidentado en el borde de la autopista y no pude evitar pensar “Es una trampa!” recordando el famoso comercial de Toyota (click aquí para verlo en YouTube). En este comercial, el malo de la película se disfraza como una bella modelo en apuros, accidentada al…

  • Never Trust a Chef…

    Remember Sy Sperling? He was the President of Hair Club for Men who is famously quoted as saying, “I’m not just the president, I’m also a client”. Other phrases such as, “Never trust a chef who won’t eat his own cooking”, or similarly, “Never trust a skinny chef” have come to represent the sentiment that…

  • Nuevas Técnicas para Estudiar Comunidades Online

    Tradicionalmente, los mercados analizados para publicidad han estado concentrados alrededor de variables demográficas como edad, sexo, ubicación geográfica y poder adquisitivo. Estas variables ya no sirven como únicas medidas para identificar una comunidad. Las comunidades online tienden a crearse más alrededor del contenido que alrededor de las variables tradicionales, quizás porque en Internet las variables…

  • When a Brand Fades

     Today is the New, New Internet Conference, the biggest web 2.0 conference on the Eastern Seaboard this fall. More than 800 attendees are expected. The roster of speakers is impressive. The conference will focus on the larger business aspects of the new Internet economy. Though I am one of the speakers, I will be in the…

  • Everything I Needed to Know about PR I learned from Office Space

    Everything I Needed to Know about PR I learned from Office Space

    The funniest movie I ever saw is a late 90s geek favorite film Office Space. I know you all have seen it. And if not – put the kids to bed and go watch it now. Really. It’s not only funny, but it might just be the one thing that PR folks need to not…

  • Rant: Silicon Valley Fenetics

    Yes, intentionally misspelled. Phonetics. Phonetics and mashup are all the rage in Silicon Valley web 2.0 start-up naming conventions right now.  When it was Digg, FaceBook and Skype, this was different.  It was cool, fresh and neat.  You could not help but ask yourself, what’s that?!? Now, it’s not cute anymore (‘sup Pownce and Jaiku!). Instead it…

  • La Regla de Oro de Twitter Marketing

    This post is the Spanish-translated version of “The Golden Rule of Twitter Marketing“, published earlier on this blog. It was graciously translated by Twitter friend @cosmic_sailor. Gracias! Usted conoce Twitter, correcto? Es la red social que trae a personas juntas en una conversación penetrante acerca de cualquier sucede en un momento dado. Como Mensaje Instantáneo…

  • The Golden Rule of Twitter Marketing

    Para hablantes de español, leer Le Regla de Ora de Twitter Marketing. You know Twitter, right? It’s the social network that ties people together in a pervasive conversation about whatever is happening at a given moment. Sort of like Instant Message. Sort of like Blogs. But in 140 characters or less. From Blackberries and Cell…