Technosailor.com

Tag: Marketing

  • Marketers Live in Alternate Realities, erm, Second Life

    I’m a pretty well known guy. I like that. It’s odd, at times, particularly at conferences or meetups where people I don’t know introduce themselves, “Hey, aren’t you that Technosailor guy?” Despite being known in tech and the social media scene, I never claimed to be PR-oriented, despite Geoff Livingstone calling this blog the top…

  • I Will Not Be Your Twitter Whore

    There’s a lot of uptake on Twitter in recent months. The service that allows folks to tell the world what they are doing in 140 charachters or less has become the new playground of marketing types looking for the next big thing. Now let me say that I love Twitter. I love finding out what…

  • Is Your Marketing Premise Faulty?

    Yesterdays Feedburner report surrounding reader engagement has left me with a lot of questions about assumptions and premises that we take for granted. I blogged about the report, but let me take a few minutes to ask some deeper questions. To date, the assumption has been made that a site producing content is the nexus…