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Tag: Marketing

Is Your Marketing Premise Faulty?

Yesterdays Feedburner report surrounding reader engagement has left me with a lot of questions about assumptions and premises that we take for granted. I blogged about the report, but let me take a few minutes to ask some deeper questions.

To date, the assumption has been made that a site producing content is the nexus of all activity surrounding that content. With that premise, we have developed all our technologies, marketing strategies and SEO techniques around sending traffic to and around the site. In fact, most of bloggers ad revenue is formulated around CPM (impression based ads), CPC (click based ads) and to some degree CPA (affiliate, sales-based ads) which cater to traffic to and around a site. One has to wonder how these ad models could be used any other way, and that question would be valid. You see, if the premise is faulty, everything we do based on that premise will also be faulty. Continue reading Is Your Marketing Premise Faulty?

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