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Will the Real Tech Community Please Stand Up
Our world today is diluted. The lines have blurred. Everyone has bought into this concept of community – that everyone has something for everyone and we’re one big happy family. Specifically, the concept of the “technology community” which is a term that has come to mean anyone who has a blog, uses social media or…
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First Mariner Bank: A New Shining Star in Social Media PR
For all the fuss that has been made about Dell, Zappos, Comcast, JetBlue and a whole host of other big names utilizing Twitter and other forms of social media for their messaging and client support, there is one that stands out to me as the most impressive. I say this because of my own personal…
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The Rule of Brand, SEO, Trust and Marketing
Almost five years ago, I started this blog without much idea what was going on. In fact, in many ways, it was an opportunity to pass time at work, in a job that I cared little about and that I was doing little more than doing time with. I setup a WordPress blog, went to…
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The CES Pitch
2009 is rapidly approaching, and as a 10 year veteran of CES I’ve seen it from many different angles. I’ve been there as a tiny underfunded startup using a hotel room to do all demos and I’ve taken center stage in a multi-million dollar booth. I’ve attended as press and I’ve pitched the press. From…
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5 Things I Learned from Nuclear Winter
Nuclear Winter. It’s the time period after a holocaust that can last for hundreds of years, making the surrounding landscape around ground zero uninhabitable due to radiation. It is the death of life and the birth of a new holocaustic life. We’ve never actually had an actual nuclear winter on a global scale, though the…
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Facebook Spam Pitches
There’s a new form of social media spamming happening in the name of PR social media relevance. It is the art of the Facebook “tag”. If you’re fortunate enough, you’ve been hit with this spam a dozen times in the last week. It is shadiness at it’s best and I will not hesitate to out…
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You Must Be Somewhere
It’s 2008 and with 2008 comes technology. It’s awkward, I realize, for some small businesses to justify the use of social networks, blogs etc. After all, how can a small business trying to remain profitable encourage employees to waste time on Facebook? We think of companies like Dell and JetBlue as examples of companies that…
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6 Steps to Successful Small Business PR
Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan….…
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WordPress Plugin: WP-Twitterpitch
Obviously, there’s been a lot of talk about PR pitches gone bad. Stowe Boyd coined the word Twit Pitches last month. The concept is to force PR firms to use the economy of words (characters?) to pitch bloggers. It’s a reality in life, and I fight with my wife on this regularly, that no one…