A rant from a Googler comparing Amazon’s focus on a platform vs Google’s focus on products. Fundamental.
So you know how I keep railing on Public Relations people? Yeah… That. I’ve decided to use one such PR Representative, a Mr. Cory O’Brien, as an object lesson. Though he doesn’t deserve it, I will leave his phone number and email address out.
Hi Site Owner,
My name is Cory O’Brien, and I’m the outreach manager for Guerilla PR. We are currently working with RealNetworks to help promote the release of their new RealPlayerÂ®, and I’d like to send you a copy of the premium version for you to review on Suicide Fan.
Real has added some cool new features to the RealPlayer ([link removed]), and it’s now the perfect way to save, sort, search and share online videos. My favorite feature is the ability to download any non-DRM-protected video in the most popular formats to your hard drive with a single click, enabling you to watch them anywhere, anytime, without the need for an Internet connection.
Imagine this: You’re surfing through YouTube, MetaCafe, or Dailymotion, looking at football highlights, when you finally come across the clip you’ve been searching for. You click the RealPlayer download button that is hovering above the video window, and it instantly saves a copy of that video to your hard drive. Then, with that saved copy, you can easily show your friends, watch it anytime, or even burn it to a disc to watch on your TV. Want to share the video with your friend across the country? Just click the ‘Share Video Link’ button, and they’ll receive a link via email to go check out that very same video.
Though I think that this new player is a useful tool, I would love to know what you think. If you’re interested, please email me back and I’ll provide you with the download codes for a free copy of RealPlayer Plus, which is normally $29.99, and includes advanced features like DVD burning.
In addition, please check out www.guerillapr.com/real where you will find a variety of media that you can use for your post about the RealPlayer. There is a streaming, Flash-based slideshow which can be embedded onto any page, an animated viral video that explains the features, a how-to video narrated by a zombie, and a walk-through video that explains all of the new features.
Again, I would love to have you review the new RealPlayer, so please let me know if you are interested so that I can send you a download code for the Plus version. I look forward to hearing from you, so don’t hesitate to send me any questions, comments, concerns or tips you might have. Thanks!
Guerilla PR, Inc
85 Bolinas Road, Suite #17
Fairfax, CA 94930
So let’s start at the top of this email.
- He addressed me as “Site Owner”. Is it difficult to figure out what my name is? I mean, here’s a hint – it’s in my email address.
- He referred to a dead podcast I used to do, but is no longer even on the net. Is this so hard to actually take the time to figure out. You make yourself look like a complete idiot.
- “Though I think that this new player is a useful tool, I would love to know what you think.” Is that so? Why would I waste my time? Besides, do you really think this is a useful tool or are you just saying that because it’s your job?
- “Again, I would love to have you review the new RealPlayer.” Don’t hold your breath, Cory.
Yes, I did respond harshly. I never do, but I’m really sick of PR people who think they are making the world a better place for their clients by pitching bloggers but having no idea what our world is like. I’m even more disappointed that an internet company like Real has engaged this kind of agency. Surely they could get more traction by grabbing Livingston Communications or Topaz Partners to do their PR.
hey smart guy-
Quit spamming people with your PR junk. If you had done your homework, you’d know SF doesn’t exist any longer. It doesn’t take a genius.
Go find out how to pitch your PR more effectively. Come back and talk to me after you’ve done so.
As demonstrated by the chaos that ensued on “the HP thread”, the Digg mob is essentially a classless, shameless group. I guess they have every right to be. But the reality is that people take on personalities and alter-egos far different than they most likely have in real life. This week is Digg week here at Technosailor. I’m not trying to get on Digg’s front page. Been there. Took down the servers. I could take it or leave it as they gave me nothing.
However, it was a prime way to kickoff Digg week – heck you didn’t even know it was Digg week, did you?
Tomorrow morning, special guest Steven Fisher from Venture Files, will be talking about things Digg needs to do to stay alive.
And of course, Wednesday’s topic has already been riffed upon today by Jason Calacanis and Duncan Riley. I guess I’m late to the party and will have to figure out how to not steal their thunder, or sound like an echo chamber – even though my post has been brewing for several days now and was accentuated by today’s chaos.