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The Rule of Brand, SEO, Trust and Marketing
Almost five years ago, I started this blog without much idea what was going on. In fact, in many ways, it was an opportunity to pass time at work, in a job that I cared little about and that I was doing little more than doing time with. I setup a WordPress blog, went to…
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Startup Voodoo: Turning Users into Evangelists
If you can pitch a user and convert them in under an hour, you’ve got a great product. If you listen to your users recruit other users without prompting, you’ve got a kick-ass company. Last year at Gnomedex, I discovered Lijit for the first time and the concept behind trust-based search clicked in my mind…
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Play to Strengths
Everyone has their own strengths and weaknesses. Jeremy Schoemaker is a rockstar in SEO. Darren Rowse is a rockstar in making money online. Erin is a rockstar among women bloggers. Thomas Hawk is a rockstar photographer. Brad Feld (a Lijit investor) is a rockstar VC. Chris Brogan is a rockstar people person. Alex Hillman is…