SXSW Protips


This will be my fifth SXSW interactive. It’s also, notably, the first SXSW that I am an Austinite. Since SXSW starts next week, the usual flood of tweets asking for advice or emails asking me to provide tips or asking me to be their guide began. It started earlier this year (back in January) than in years past. I’m chalking that up to the fact that I’m also living in Austin and am expected to “know the ropes”.

Trust me. I do. On Austin and on SXSW.

I’ve got a rant going up on Get Off My Lawn next week. But this post is not a rant. This post is about trying to be helpful to the many attendees coming here without having to commit to coaching each of you. This is my coaching. :-)

There are 18,000 Attendees this Year

That’s right. 18k. That’s more than every other year of interactive and is now the largest of the three SXSW festivals, eclipsing music for the first time and dwarfing film. You can’t meet everyone. Don’t try.

Attendees will be everywhere. They will be at the convention center. At the bar getting a beer during the day. In the Hilton Lobby, a place WP Engine Advisor Ben Metcalfe (@dotBen) posits the following observation:

Sitting in Hilton lobby bar during SxSW is like sitting a safe distance away from the car stuck on the level crossing with the train comingless than a minute ago via YoruFukurou

My point is… people are everywhere. Don’t be in a rush to be someplace. Ever. You’ll miss out on an opportunity.

The Right Place, The Right Time

Continuing that thought, if you’re scheduling your day out, you’re doing it wrong. As my friend Jeremy Wright (@jeremywright) puts it:

@duanebrown most of southby is knowing your options, and then making a choice on the fly.less than a minute ago via TweetDeck

Use your Plancast, Google Calendar, or whatever. Use these tools. Give yourself options. You may have some things that are required items and are non-negotiable (i.e. you’re throwing a party… it’s your party. You better be there). Other times, you just need scaffolding to give you options. Then you make your decisions in real-time. If you plan everything out and try to stick to that plan, you will miss out on opportunities and people.

Anecdotally, because I was in the right place at the right time, I’ve met NBA Dallas Mavericks owner and serial entrepreneur Mark Cuban, former Twitter CEO Evan Williams, Fark.com creator and Chief Looney Officer Drew Curtis just by being at the right place at the right time.

If you rush, you’ll hate SXSW and you’ll miss opportunities.

Hydrate!

I cannot emphasize this practical tip enough. In Austin in early March, you’re going to have warm days (the long-range forecast at this time shows mid-70s most of the time) and cool nights. (We’re also good for a monsoon-like storm at least once… it happens every year). You’re going to be drinking a lot at night. You’re going to be walking a lot during the day. With a bag on your back. Hydrate. And take a 5 hour energy* before you start going to town on booze… you’ll thank me in the morning.

Strategic Locations for Some Random Product that May be Launched on Mar 11

Apple Store – Barton Creek Mall
2901 S. Capital of Texas Hwy
Austin, TX 78746 (map)
Estimated Cab time: 15 mins

Apple Store – The Domain
11410 Century Oaks Terrace
Austin, TX 78758 (map)
Estimated Cab time: 25 mins

AT&T Store
1011 W. 5th St
Austin, TX 78703 (map)
Estimated Cab time: 5 mins

Verizon Wireless
9600 S IH-35
Austin, TX 78748 (map)
Estimated Cab time: 20 mins

You know… just in case.

Food

Go to @peachedtortilla, my favorite food truck in town, and say hi to Eric and Lou. Get some Banh Mi tacos or pork belly sliders. I think they plan to be around Congress and 6th 5th and Colorado but follow them for more details.

Also, on the Saturday of SXSW (Mar 12), Franklin BBQ is opening up a short walk away from the downtown center at 11th just east of I-35. Franklins is somewhat legendary in Austin because of their original restaurant farther north.

Grab the chicken fried steak and a Mexican Martini for lunch at Cedar Door 3 blocks away from the convention center at 2nd and Brazos (behind the Hampton Inn).

Enjoy some Absinthe-based drinks at Peche on W. 4th St in the Warehouse District. It’s a mere 6 blocks and worth it. Don’t ask for vodka. No, really…

Finally

Don’t be a douche. We welcome visitors and want you to enjoy this fine city. Leave it the way you found it. Remember, you are a guest and we have long memories. Tip your bartenders well. Did you hear me… WELL. If it’s an open bar, assume no one is tipping them. Carry some cash for the occasion. Bartenders do remember bad patrons just like patrons remember bad bartenders.

You’re not entitled to anything. Don’t jump party lines or use “Do you know who I am?” lines. No one gives a shit and you look like a prick. Treat people respectfully… Most of you do. Some of you don’t.

And that’s it. Any veterans have some protips to share as well?

* 5 Hour energy tip given by D’Ann Faught :-p

Working SXSW (And How I Will Be Hired)

SXSW Interactive is now over and with it comes a big long exhale. For those who were here who I saw, it is always good to catch up and meet new people. For those I missed, let’s connect online somewhere.

This year I came with one goal in mind: to find a job. I didn’t come for the parties. I didn’t come for the constant, lame fist pumping and business card sluttery. I came to find a job. To that end, I did not get a badge. That may seem counter-intuitive but, in fact, worked tremendously in my favor. Every day of the event, I tracked down people who I thought could help me in some way. Shameless? Perhaps. The reality is that karma is always something that goes around.

Photo by AllAboutGeorge on Flickr

I’m not about to do the namedrop thing where I list everyone I talk to. That’s lame and it’s really no one’s business but mine. But what I do want to address what I do because, as much as I have been a public face, there are a lot of public faces and it’s become clear over the past few months that a lot of people really have no idea what I do or what I want to do. They want to help, but when all I can be introduced to an executive at a company as, “a really famous blogger,” then there is a disconnect in my own personal messaging. As more companies are discovering that I am on the market, they really want to know what I’m about.

In short, my official bio can be summed up as: “I am a business-savvy author and PHP developer who has led development teams, managed technical product lifecycles and have built up enough social capital and marketing prowess to put any agency to shame.”

In greater detail, I come from a PHP development background having coded for the last 10 years. I still do that. As part of that, I have been part of the WordPress community as a core contributor for years and have built a reputation as a high-end WordPress “data guy” (as opposed to a design guy). I build plugins and do architecture stuff, for the uninitiated. I have led development teams. Remotely. Which is hard to do. We built products for the internal growth, analytics and monitoring of our company and for our investors. Very nimble, very small, very distributed teams.

Somewhere in the past five years, I became a marketer. Not really because I don’t have a degree in communications and I don’t really do marketing. But I know how to do marketing well and can run circles around Agency types who like to ask, “Do you have Agency experience?” and then don’t want to talk because I don’t. Son, I could school your entire Agency.

I came to SXSW to find a job. Specifically, I came to find a job in Austin or a job where I could at least move to Austin. I have several solid leads from the resulting conversations and introductions. I did it by being real and not trying to be someone bigger than I am. I did it by acknowledging my own strengths. And my own weaknesses. I didn’t get caught up in the scene. It’s a distraction.

As a result, for the first time in four years, my SXSW experience was better during the day than at night during all the parties.

I don’t know if I will find the technical job with a business and public-side interface that I’m looking for. But I do know that there are people now who know that I can run a development team to build a kickass product that is going to need the grassroots, public-facing social capital that I’ve built up. I think I met a few this week. Here’s to hoping.

Your SXSW Survival Guide

Next week begins the 2010 edition of South by Southwest (SXSW) with the Interactive and Film festivals. This will be followed in the following week by the legendary music festival. As a veteran of SXSW (This will be my fourth year), let me share my tips from a Pro standpoint. Mind you, these tips are an aggregation of lessons learned over the years. Many new people come every year, and most have no idea what to expect. You can review my SXSW power tips from last year.

Parties

SXSW is known less for it’s sessions and more for its parties. For better or for worse, the best networking and results come out of the parties. It is not a drunk fest like many think it is. Okay, it can be. But generally, it’s just a bunch of industry folks catching up with each other, enjoying the early Texas spring night times, having some drinks, blowing off steam and rebuilding relationships. Good business comes out of good relationships.

Julia Allison, Brittany Bohnet and Randi Zuckerberg at SXSW 2009

As a veteran, I am constantly asked if I can take newbies under my wings and guide them. Let me be unequivocally clear: No. I cannot. I will not. Now that that’s out of the way, understand that there are 10,000 people wandering around for SXSW. There is plenty to do and my agenda won’t be everyone’s agenda. RSVP for any party you think you might go to and blaze your own path.

Alcohol

There are more than enough opportunities for free booze. It is not hard to take advantage of this. It’s also not hard to get drunk and all. Be very careful. Maintain your buzz. Don’t get drunk. If you get drunk, you run a chance of being hungover the next day. That ruins the next day. Then you’re likely to get drunk again the next night. Instead, maintain your buzz. If you absolutely have to get wasted, wait for the last night before you go home (You didn’t get a 7am flight, did you?). It’s much easier to maintain a flatline than to have the up and down effect of multiple drunken nights and the impending hungover day.

Meet People

This is somewhat cliché but I swear, if you come to SXSW looking for someone to introduce you to people, then you’re going to be disappointed. You get out of SXSW what you put into it. Don’t rely on someone else to make your trip productive. Get outside of your industry. Get outside your comfort zone. I’ve heard SXSW described as the one event where the attendees come to see attendees, not speakers. Go meet people. Say hi to Guy Kawasaki. Don’t say hi to Loren Feldman. ;-)

You Can’t Be Everywhere, You Can’t Meet Everyone

So don’t try.

Hotels and Lodging

At this point, it’s too late to get a hotel near the convention center. Rent a car and stay out by the airport, but realize you’ll pay cab fees or the car rental – depending on your choice. While hotels are cheaper, you will make up for it in travel. And it can be darn inconvenient in the evening. If you know people who are going, pay them to sleep on their hotel room floors if you can. It’s uncomfortable but probably worth it. Don’t ask me. I’ve already got similar arrangements.

Anything else? Veterans? More tips to add. Add them in comments below.

Recap of SXSW Interactive 2009

As I sit here in a daze induced by 4 crazy days of interacting with geeks the world over, sleeping little and attending party after party after party, I find myself nostalgically looking back at SXSW 2009.

It wasn’t as good as previous years, in my opinion. Maybe it was the huge number of noobs. There are always newbies, but this year it seemed to be more than ever. And that’s not a bad thing. I am happy when new groups and segments of the internet community are introduced to the wiles of SXSW, however this year seemed to be extravagantly more than normal. And it did affect the way the festival went off.

Chris Brogan
Chris Brogan

Interestingly, over 7000 people registered for the Interactive festival, up some 25% from last year if I recall. However, the actual attendance seemed to be down. In the context of conversations, I think I realized what was really at play. Despite no one mentioning it out right, it was clear that the economy had people in funky moods. Last year at this time, we were discussing venture capital, web startups and Facebook’s expansion, as an example. This year, however, the tone and look on peoples faces was a little more stark. It was a very interesting dynamic.

Of course, that didn’t mean people were in sour moods. They weren’t. The parties flowed. The long lunches happened. People laughed and talked. In some cases, we sang.

Alex Hillman at Cogaoke
Alex Hillman, IndyHall

Sorry, if you missed me perform Eminem’s “Lose Yourself” at Cogaoke. I did not win the karaoke competition but at least I had fun trying.

SXSW always is a must attend for me because it represents, much like Facebook does for my real life, a confluence of all of the circles of my geek life.

For instance, my Boulder peeps were there:
Jeremy Tanner
Jeremy Tanner

My Silicon Valley peeps were there:
Rick Klau
Rick Klau, Google/Blogger

And, of course, a very large (largest in SXSW history, maybe?) DC representation:
DC Peeps at SXSW

I am hardly impressed by celebrity and most of the “celebrities” that were there are not people that are anything more than friends for me. For instance, Chris Pirillo and Loic Lemeur were there. Friends doing great things, like Gnomedex and Seesmic

Chris Pirillo and Loic Lemeur

My only really true geek boy moment was meeting Drew Curtis of Fark, a guy who built his company the old fashioned way (without VC money) and is not prone to jump on technology bandwagons just because everyone says they are cool.

Finally, as a bonus, I give you Julia Allison, the woman that so many love to hate but geek guys fawn over anyway, Brittany Bohnet and Randi Zuckerberg, the Facebook Director of Market Development, and the sister to Facebook CEO Mark Zuckerberg.

Julia Allison, Brittany Bohnet and Randi Zuckerberg

Crash Course on SXSW

At this time next week, geeks from around the world will begin descending on Austin, TX for SXSW (South by Southwest) Interactive. This will be my third year, but I’m a bit surprised, in a down economy, how many people are going for the first time.

Believe me when I say, this will be possibly the best experience of your entire career. Each year becomes progressively better for me. I imagine that, if you return in future years, your approach to SXSW will follow a similar track as me:

  1. Year 1 – Wander aimlessly, taken in by all of the events going on. Looking around in wide-eyed wonder. Possibly returning unaware of what exactly you got out of it but knowing you got something.
  2. Year 2 – Operate at non-stop breakneck speed for the entire conference, stopping only to grab a coffee or a quick bite. Trying to meet as many people as you can and go to as many parties as you can RSVP for.
  3. Year 3 – Being old hat, SXSW is less about meeting everyone and doing everything than spending time building on the relationships that matter most. This means long lunches, and maybe avoiding the “meat market” networking parties in favor of smaller, intimate settings.

You cannot hit #3 without doing #1 and #2 first, so don’t try. :)

On a practical level, SXSW is a very busy time and if it’s your first time, you probably want to consider some things before you hit that plane and hotel.

  1. Pack Light – you will not want to carry a lot of stuff to and from the airport, hotel or convention center, not to mention the parties
  2. Do not plan to spend a lot of time in your hotel – You may have a chance to go put eveningwear on, but you very well might not. Plan to not have a chance to go to the hotel.
  3. Sessions are not all that important. In the grand scheme of things, whether you’re a design/UX kind of person (the old guard at SXSW) or a social media person (the new guard) or a government type (lots of those this year), your colleagues are descending on the place for 4 days. Spend time with them. Sessions you can get anywhere.
  4. Do not try to go to every party. You can’t and it’s no fun that way. Pick a few and leave some wiggle room in your schedule so that you can add the ad hoc unannounced party that you find out about at the last minute.
  5. Keep Your Posessions. Don’t lose your phone or Blackberry, as I did in 2007.
  6. Have a second pair of shoes. In case there is torrential rain (It can and does happen).
  7. Get sleep. It’s really hard at SXSW because something is happening at almost all hours. But you need to pace yourself and make it for the entire conference. Drink lots of water if you’re going to be consuming alcohol (who doesn’t?) and try to grab power naps if you can.
  8. Stay near the convention center. All the parties happen between San Jacinto St and Colorado Ave, from east to west. Likewise, most happen between 4th and 7th St, from south to north. In other words, everything is pretty tight in. If you can, get a hotel room (or share with someone) close to the show. Makes all the difference in cab fares and walking.

For the rest of you who have been to SXSW before, what advice can you give? Leave ideas in comments.

Comments About Sarah Lacy, SXSW and the "Apology of the Century"

Last night at the Twin Tech Party in DC, Sarah Lacy of Business Week and I had a chance to meet for the first time. What transpired has been spun unbelievably out of control by attendees of the party. Phrases like “Battle of the Titans”, the “Apology of the Century” and labels of me being her “arch-nemesis” have been bandied around.

I personally think it’s all a bit much and want to explain what happened last night with a brief history on what happened involving Sarah and I at SXSW.

Sarah had the opportunity to interview Mark Zuckerberg, the Facebook founder at SXSW. This came within a few months of the Facebook Beacon advertising and privacy fiasco which we covered here. Zuck is not known for public access and this was one of those few times where many in the room had an opportunity to talk to him. It wasn’t really planned that the audience would talk all that much. Handlers ensured that, if rumors are to be believed.

In the heat of the moment, and admittedly some egging on by folks on Twitter who know that I’ll say anything, anywhere (sometimes without thinking through ramifications), I heckled Zuckerberg with “Beacon Sucks“, the first of what would be many heckles from the crowd in that keynote. Get that, though? I heckled Zuckerberg.

This heckle lives on in infamy and everywhere I go, people laugh about it. “Oh, you’re that guy?”

I admit, it was pretty funny and I benefitted from the wave of infamy that went with it. But I want to be clear, I heckled Zuckerberg, not Sarah Lacy. Later in the Keynote, the audience turned on Sarah, but that was not me.

Last night, I spoke with Sarah one on one about the incident. A Flickr photoset was dedicated to the encounter, which I find slightly amusing.

Picture 8.png

Sarah was genuinely interesting, but she was naturally a little defensive when we first began chatting about the incident. I hope that the message I was trying to convey made it through: I was heckling Mark, not Sarah, and though I don’t apologize for the content of the heckle (Beacon does suck and still does), I do apologize for the unprofessional conveying of that message.

Personally, I hope that the entire incident can be put behind us. I don’t mind if the Beacon Sucks heckling incident never gets brought up again, but I may be wishing too much. In case the message didn’t translate, ” I’m sorry, for my part, in making you uncomfortable on stage, Sarah. While it was not the best interview, my message was for Mark, and not you. Hopefully you can forgive me and next time we see each other, it will be easier to laugh about the whole thing.”

And by the way, the Twin Tech Party rocked.

Update: Though it’s difficult to hear, here is a video taken at the event of this alleged “apology of the century”.

Update 2: Sarah says, “I do” – Umm, as in, she forgives me. :)

Social Media: How Much is Too Much?

Social Times is one of those cool new social media blogs that just happens to be in Washington, D.C. It is a joint venture by Nick O’Neill and is backed by other prominent goons from the DC market, Frank Gruber and Jesse Thomas. All friends of mine, all respectable bloggers that are each doing great things individually.

One of the writers at Social Times, Anthony Lafauce, wrote an article last week “Social Media… I think we need some time apart“. It was particularly a good article, not because of the literal content of the article, which described his time away at SXSW as a “liberating” time free of Facebook, Twitter and other socnets. Instead, the real meat of this article was in the fact that he highlighted a systemic problem in our internet culture.

I don’t want to sound like an old stodge (cue the jokes about, “Back in my day…”), but society has increasingly lost focus of what is truly valuable – that is the personal and human contact that is not afforded by social media. Yes, increasingly we are aware of the life streams of others, friends or followers. Yes, we like to grab beers and hamburgers while chatting over some new juicy bit of gossip. But we’ve lost, in most cases, the sincerest form of friendship and collaboration that there could ever be. Deep, lasting personal relationships with others where empathetic exchange of laughs and ideas transcend the superficial relationships that social media is so adept at creating.

Over at East Coast Blogging, Jimmy Gardner has taken off on this idea about cementing the community. I point you to a telling comment by my friend Keith Casey where he says something that is the antithesis of what social media mavens try to create with wildfire “friends and followers”:

People who want to get a piece of that are likely to jump in. But what about the opportunity to meet/help complete strangers? To be honest, my friends and allies *always* come first.

So, I concur with Anthony. The ability to shut it all down is great. The ability to connect in the real world and develop strong and solid relationships that will and do transcend into business, collaboration and partnerships is a more compelling effect.

Think on it.

SXSW Beatbox

Yep, the SXSW posts seem to keep coming. My friends over at IZEA put this video together. (Disclaimer: This is not a paid review! ;-) )

Anyways, great footage, hilarious video. Yours truly pulls a paparazzi move at the end.

SXSW Recap

I’m back on Maryland soil now after changing my flight to come back home Wednesday instead of Thursday. It’s been a heck of a trip and I’m so exhausted. Nonetheless, it was one of the best trips I’ve ever been on. I’ll have to catch up on the sessions I wanted to attend but did not. (Last year, they were all released as podcasts after the event so I’m assuming the same will be done this year).

2318977983_d3c20ccc01.jpg

Amazing people everywhere. That’s the summary, as simplistic as that sounds. The overlapping of all my various circles and networks of people: DC folks interacting with Canadian friends interacting with the PodCamp circle of friends interacting with b5media folks. Not to mention the vast presence of my Twitter friends everywhere I looked. As I said, it was truly amazing.

The past few days, if you’ve been keeping up with this blog, you know that I’ve interviewed six fantastic folks: Brian Solis, “Pistachio” Laura Fitton, Frank Gruber, “Copyblogger” Brian Clark, Christina Warren and Rainer Cvillink. Obviously a very productive day. Those were just the quick video sit downs that I did. We also did our regular weekly District of Corruption live from Austin, appeared on a variety of videos and podcasts by Chris Brogan, Scott Stead, and Kris Smith to name a few.

Though I met many, many new folks this week, I was very pleased to get the opportunity to meet (for the first time), Shel Israel, Erin Kotecki Vest, Micah Baldwin, Grant Robertson, Christina Warren, and Mark Cuban. Yes… I did just say I met Mark Cuban. It was only for a brief handshake as he breezed through the Washington VC sponsored Rock Band party Tuesday night.

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Old friends reconnected include the inimitable Loren Feldman, Brian Clark, Darren “Problogger” Rowse, Scott Brooks, Alex Hillman and, as usual, many more.

On a light note, I’m a little miffed that the bulk of the coverage of the “Beacon Sucks” heckler moment during Mark Zuckerberg’s keynote wasn’t properly attributed. Christina did, but CNET, Valleywag and the rest of the coverage did not. It was me, of course, which makes me either the voice of the thoughts of all of us or just rude. Not sure which. You be the judge.

IMG_7981-1.jpg

I want to thank the b5media crew that made the event a lot of fun for me. Thanks to Steph Agresta (aka, Internet Geek Girl) for being the face and voice of the Bloghaus. I know you’re wiped out from it, but it was great and I hope for you it was worth it. Lijit and Outbrain for sponsoring the “b5 ranch” – yes it was a real ranch. Grant and Christina for dinner, drinks and so much more with myself and the b5’ers. It’s a pretty cool dynamic to work for a competing blog network and still be some of the coolest people around.

Austin, I’m out. You were wonderful. Until SXSW ’09, stay weird Austin (that’s a tee shirt I saw today).