Over the past few months, I’ve been getting increasingly fed up with Facebook. The signal to noise ratio is getting worse everyday and I’m spending more and more time investing in something that is returning less and less value.
For instance, earlier today I went in and declined 17 application requests and ignored 32 “Which Bible Character are you?” kinds of questions. It’s pointless noise that is distracting.
Here’s my goodbye video.
So this is my message. People, get real with this social media stuff. Social media is a tool. It is a means to an end. The end is creating a better life for yourself, increasing your productivity or increasing your business profit potential. I find it highly unbelievable that the ultimate value in life is wasting time on insignificant social interaction.
Don’t get me wrong. I’m not saying that social interaction is not valuable. Social interaction is highly valuable - when it helps you meet your end result. I use Twitter because it increases my “presence” marketing. I use Flickr because photos speak a thousand words. I use Tripit because it helps me organize my travel. I use my blog because it increases my chances of marketing myself, my brand and producing tangible business and personal opportunity.
In other words, social media in my life is a tool. There comes a time in everyone’s life where information overload becomes too much. Where the signal to noise ratio makes it impossible to be productive. Where the chaos makes it difficult to stay on target.
Today is that day in my life and the biggest culprit is Facebook. Goodbye Facebook.
For the things that I have benefitted from Facebook in, I encourage you to connect with me other places:
- Photo Sharing: Flickr
- Events: Send me a meeting request, dammit. Or use Upcoming.org
- Zombies: Go away!
- What am I doing? Twitter
- Notes: Subscribe!
Good night and good luck.
Stumble it!
About the Author: Aaron Brazell is the lead editor of Technosailor.com and a social media expert. His passion is to see companies and individuals use the internet and web technologies wisely and effectively to promote their brands and companies. He is Business Development Manager for Lijit and he worked as Director of Technology at b5media from 2005-2008 and is currently an independent consultant.
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